1. 3.02 Identify Expenses in Sports and Entertainment Marketing

2. Expenses
The cost of doing business.

3. Budgetary Expenses Administrative expenses
Entertainment of potential/existing sponsors.
Insurance
Office supplies
Rent
Staffing Trademark development and maintenance.
Travel

4. Talent Expenses Include:
Compensation
Gifts
Parties

5. Event Expenses Include:
Advertising
After-event entertainment
Food and beverage services
Judges
Officials
Photographers
Prize Money

6. Production Costs Include:
Crew per diem (allowance for daily expenses).
Lights
Practice venue
Site preparation
Sound and stage setup
Sponsor gifts
Ticket production

7. Facility Expenses Include:
Facility rental
Risk management and liability insurance
Storage space rental
Security
Utilities