1. From War Zones to the White House
30 Key Communication Lessons Learned
Bob Jensen / Strat3 LLC

2. Content versus process
What’s most important?
Content versus process

3. But to be effective… need to focus on all parts of the function.
Lesson 1
Content is tops.
But to be effective… need to focus on all parts of the function.

4. Content, planning, process, team, audience, infosphere.
Crisis Comms Function
Content, planning, process, team, audience, infosphere.

5. Content 2. Info matches objectives 3. Use Plain Language
4. Use Risk Comms best practices

6. Planning 5. Plan, train, exer., assess, improve
6. Include external factors in plans
7. Identify all failure possibilities, including backup if tech fails

7. Process 8. Review processes frequently 9. Be ready for first 24 hours
10. Media is no longer the only focus,
use all channels of communications
11. Use Whole Community approach

8. Team 12. Leadership must be visible
13. Team knows + trained to roles, backups for key roles
14. Team can function w/o tech.

9. Audience
15. Multi-lingual/cultural/disability community outreach essential
16. What they want, how they want it
17. Ensure feedback mechanism

10. Infosphere
18. Understand what it is and how to impact it, plan with it in mind
19. Coord, integrate, synchronize
20. Expect mis/disinformation

11. Whole Community
21. Feds, state/local, private sector, academia, NGOs/faith-based, public integrated into effort
22. Build relationships early
23. Understand their capabilities

12. Response/Recovery
24. Response is command/control, recovery is collaborative
26. Feedback key to both, esp. increased social media
27. Consistency from DC to field

13. Don’t Forget 28. Imagery: powerful element
29. First say it, then show it.
30. Presence is communication

14. Recap
A. Ensure full function working and constantly follow the infosphere
B. Use all channels of comms
C. Whole Community approach best way to effective comms in large events