1. Actors and management Biotour Work Package 4 Start-up meeting
Norwegian University of Life Sciences (NMBU)
September 15, 2016
Magnar Forbord
Centre for Rural Research (CRR), Trondheim
NB! Inkluderer aktører innen marked, stat og sivilt samfunn
Management både i betydningen ledelse og i betydningen forvaltning!

2. Researchers NMBU, landscape architecture and spatial planning
Knut Bjørn Stokke, associate professor
Morten Clemetsen, associate professor
Centre for Rural Research
Rita Moseng Sivertsvik, research assistant
Rebekka Louise Armstrong Fretheim, master student
Magnar Forbord, researcher and WP-leader

3. Purpose as the point of departure
What to study (theme, cases), where (areas), with whom (partners, informants), and how (method, theory) is important, but:
we should not forget why we are doing this (purpose and research questions)!

4. Purpose of the (integrated) project
Contribute to business innovation and community development, based on:
Sustainable, touristic use of natural resources (NBT), aimed at:
Innovative product configurations, ICT and entrepreneurship
-> Publication and dissemination
Actors and management are some of the key conditions -> WP4

5. WP4: Research questions
1. Governance
How is the actor constellation (“aktørbildet”) in NBT?
How is NBT integrated in public planning, and why?
What characterizes public – private interaction?
2. Innovation
Product configurations, IC technology, entrepreneurship, cooperation across case themes?
3. Outcomes
Income and profits? Connection to goals and motives?
Community development?
Må gjøre en nærmere vurdering av omfanget av undersøkelser på de ulike underpunktene, i de ulike studieområdene og hvem av forskerne som skal gjøre hva.

6. Theory
Network governance (Kickert et al. 1997). Collaborative planning (Healey 1997).
Tourism innovation strategies and technology (Stamboulis and Skayannis, 2003). Networks, clusters and innovation in tourism (Cawley et al 2007; Novelli et al., 2006).
Tourism firms, motivation and performance (Lundberg et al, 2014; Park et al, 2014; Reichel and Haber, 2005).

7. Method and empirical data
Comparative case studies (Ragin 1987; Yin, 2003)
Three case areas. Four themes (adventure, wildlife, path, event)
Contextual information
Documents, focus groups, identify actors, delimit cases
Actors and management
Interviews, public information (accountancies, growth), web pages
6-12 informants per study area?
Types of actors: Landowners, experience and activity providers, local food producers, transportation firms, firms in the hospitality sector (hotels and restaurants), tourist organizations, destination companies and public and semi-public agencies (e.g. municipal planners and politicians)