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Global E-Business: How Businesses Use Information Systems

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Presentation on theme: "Global E-Business: How Businesses Use Information Systems"— Presentation transcript:

1 Global E-Business: How Businesses Use Information Systems
Chapter 2 Global E-Business: How Businesses Use Information Systems LEC 3

2 Management Information Systems
Chapter 2 Global E-Business: How Businesses Use Information Systems LEARNING OBJECTIVES Define and describe business processes and their relationship to information systems. Describe the information systems supporting the major business functions: sales and marketing, manufacturing and production, finance and accounting, and human resources. Evaluate the role played by systems serving the various levels of management in a business and their relationship to each other.

3 Assess the role of the information systems function in a business.
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems LEARNING OBJECTIVES (Continued) Explain how enterprise applications and intranets promote business process integration and improve organizational performance. Assess the role of the information systems function in a business.

4 Business processes and information systems
Information systems are all about improving business processes. At this point it is very important to understand what a business process is.

5 Logically related tasks to produce specific business results.
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Business Processes and Information Systems Business processes: Logically related tasks to produce specific business results. Sets of activities, steps Manner in which work is organized, coordinated, and focused to produce a valuable product or service May be tied to functional area or be cross-functional Businesses: Can be seen as collection of business processes

6 Examples of functional business processes
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Business Processes and Information Systems Examples of functional business processes Manufacturing and production Assembling the product Checking for quality Producing bills of material Sales and marketing Identifying customers Selling the product Finance and accounting Creating financial statements Human resources Hiring employees

7 Cross functional business process The Order Fulfillment Process
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Business Processes and Information Systems Close coordination of major functional groups in a firm. Require great deal of information. Information must rapidly flow within firm and business partners and delivery firm. Information system make this happen. Cross functional business process The Order Fulfillment Process Fulfilling a customer order involves a complex set of steps that requires the close coordination of the sales, accounting, and manufacturing functions. Figure 2-1

8 Information technology enhances business processes in two main ways:
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Business Processes and Information Systems Information technology enhances business processes in two main ways: Increasing efficiency of existing processes Automating steps that were manual Enabling entirely new processes that are capable of transforming the businesses Change flow of information Replace sequential steps with parallel steps Eliminate delays in decision making Example Ordering a book online from Amazon Downloading music from ITunes are new business processes based on new models.

9 Throughout this course we view business process with a view of how they mite be changed or replaced by using IT to achieve greater efficiency, innovation and customer service.

10 TYPES OF BUSINESS INFORMATION SYSTEMS
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems TYPES OF BUSINESS INFORMATION SYSTEMS Looking at all systems from two perspectives Systems from a functional perspective Sales and marketing systems Manufacturing and production systems Finance and accounting systems Human resources systems

11 Sales and marketing systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Sales and marketing systems Functional concerns include: Sales management, customer identification market research, advertising and promotion, pricing, new products Sales and marketing information systems support all these business processes. Examples of systems: Order processing, tracking sales,customer service support (operational level) Pricing analysis, support marketing research (middle mgmt) Sales trend forecasting, monitor trends affectinging new products and sales opportunities (senior mgmt)

12 Example of a Sales Information System Used by Gap
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Example of a Sales Information System Used by Gap This system captures sales data at the moment the sale takes place to help the business monitor sales transactions and to provide information to help management analyze sales trends and the effectiveness of marketing campaigns. Determine sales revenue, hot selling items. Figure 2-2

13 Manufacturing and production systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Manufacturing and production systems Functional concerns include: Planning, development and maintenance of production facilities. Managing production facilities, production goals, production materials, and scheduling Examples of systems: Machine control (operational mgmt) Production planning, manufacturing the production costs and revenues. How many products to produce. (middle mgmt) Facilities location, where to locate new plant,invest in new machines (senior mgmt)

14 Overview of an Inventory System
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Overview of an Inventory System This system provides information about the number of items available in inventory to support manufacturing and production activities. Reorder point the #of units in inventory that triggers a decision a decision to reorder so to prevent a stock out) Figure 2-3

15 Finance and accounting systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Finance and accounting systems Functional concerns include: Finance function: Managing financial assets (cash, stocks, bonds,etc.) and capitalization of firm, and accounting is managing firm’s financial records. Keep track of firms financial assets and funds flow. Examples of systems: Accounts receivable. Track flow of funds (operational mgmt) Budgeting i.e short term budgeting (middle mgmt) Profit planning,longterm investment goals, forecast of firms financial performance.(senior mgmt)

16 An Accounts Receivable System
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems An Accounts Receivable System An accounts receivable system tracks and stores important customer data, such as payment history, credit rating, and billing history. system keep track of bills outstanding Figure 2-4

17 Human resource systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Human resource systems Functional concerns include: Identifying potential employees, maintaining employee records, creating programs to develop employee talent and skills Examples of systems: Training and development (operational mgmt) Compensation analysis, monitor recruitment (middle mgmt) Long-term Human resources planning and requirments (senior mgmt)

18 An Employee Record Keeping System
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems An Employee Record Keeping System This system maintains data on the firm’s employees to support the human resources function.Report show list of emplyees terminated. Figure 2-5

19 Systems from a constituency perspective
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Systems from a constituency perspective Transaction processing systems: supporting operational level employees Management information systems and decision-support systems: supporting managers Executive support systems: supporting executives

20 Chapter 1 Information Systems in Global Business Today
Lecture2 Chapter 1 Information Systems in Global Business Today System supporting at different levels Constituency perspective Support of Strategic Advantage(ESS) Business Decision Making(MIS,DSS) Business Processes and Operations(TPS) 20

21 Transaction processing systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Transaction processing systems Perform and record daily routine transactions necessary to conduct business E.g. sales order entry, payroll, hotel reservation system,airline reservation system,shipping. Allow managers to monitor status of operations and relations with external environment Serve operational levels Serve predefined, structured goals and decision making(procedures are pre defined) Very central to a firm, failure of TPs leads to a firms death. E.g. airlines reservation system

22 Data elements in payroll
Payroll TPS PROCESS OUTPUT INPUT Payroll master file Calculating pay Calculating cost of taxes etc. Payroll system Management reports Data elements in payroll master file Employee number Employee name Employee department Employee occupation Employee pay rate Earnings State tax Government documents Employee checks

23 Management information systems
Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Management information systems Serve middle management Provide reports on firm’s current performance, based on data from TPS Provide answers to routine questions with predefined procedure for answering them Typically have little analytic capability

24 Management Information Systems
Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems How Management Information Systems Obtain their Data from the Organization’s TPS Accounts receivable system supplies data to the company's general ledger system which will produce reports like income statement. In the system illustrated by this diagram, three TPS supply summarized transaction data to the MIS reporting system at the end of the time period. Managers gain access to the organizational data through the MIS, which provides them with the appropriate reports. Figure 2-6

25 Sample MIS Report Management Information Systems Figure 2-7
Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Sample MIS Report This report, showing summarized annual sales data, was produced by the MIS in Figure 2-6. Figure 2-7

26 Decision support systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Decision support systems Serve middle management Support nonroutine decision making Procedures for arriving at a solution may not be predefined. E.g. What is impact on production schedule if December sales doubled? Often use external information (from competitors, stock prices) as well from TPS and MIS Model driven DSS Use a variety of models to analyze data.

27 Management Information Systems
Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Executive support systems Support senior management to address strategic issues and long term trends. Eg. What products should we making in five years? Address nonroutine decisions requiring judgment, evaluation, and insight because there is no agreed on procedure to arrive at the solution. ESS Incorporates data about external events (e.g. new tax laws or competitors) as well as summarized information from internal MIS and DSS Display data of critical importance, in the form of graphs and displays via portal. E.g. ESS that provides minute-to-minute view of firm’s financial performance as measured by working capital, accounts receivable, accounts payable, cash flow, and inventory.

28 Model of an Executive Support System
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Model of an Executive Support System Figure 2-9 Illustrates a model of ESS.It consists of workstations with menus, interactive graphics and communication capabilities that can be used to access historical and competitive data from internal corporate systems and external databases such as dow Jones.

29 Relationship of systems to one another
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Relationship of systems to one another TPS: Major source of data for other systems ESS: Recipient of data from lower-level systems Data may be exchanged between systems In reality, most businesses’ systems only loosely integrated

30 Interrelationships Among Systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Interrelationships Among Systems Figure 2-10 The various types of systems in the organization have interdepenncies. TPS are major producers of information that is required by many other systems in the firm, which, in turn, produce information for other systems. These different types of systems are loosely coupled in most business firms, but increasingly firms are using new technologies to integrate information that resides in many different systems.

31 Systems That Span the Enterprise
Getting all kinds of system to work together as one corporate system. One solution is to implement enterprise applications.

32 Enterprise applications Systems that Span functional areas
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Enterprise applications Systems that Span functional areas Execute business processes across firm Include all levels of management Coordinating business processes and groups of processes. Four major applications: Enterprise systems Supply chain management systems Customer relationship management systems Knowledge management systems

33 Enterprise applications
Each of these application integrates a related set of functions and business process to enhance performance of the organization as a whole.

34 Enterprise Application Architecture
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Enterprise Application Architecture Enterprise applications automate processes that span multiple business functions and organizational levels and may extend outside the organization. Figure 2-11

35 Enterprise systems (or enterprise resource planning(ERP)
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Enterprise systems (or enterprise resource planning(ERP) Large organization has different systems built around different functions and levels and business processes that cannot automatically exchange information ERP solves this problem. Collects data from different firm functions and stores data in single central data repository Resolves problem of fragmented, redundant data sets and systems Enable: Coordination of daily activities Efficient response to customer orders (production, inventory) Provide valuable information for improving management decision making E.g when a customer places an order,data flows automatically to other parts affected by it.

36 Enterprise Systems Management Information Systems Figure 2-12
Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Enterprise Systems Figure 2-12 Enterprise systems integrate the key business processes of an entire firm into a single software system that enables information to flow seamlessly throughout the organization. These systems focus primarily on internal processes but may include transactions with customers and vendors.

37 Supply chain management systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Supply chain management systems Manage firm’s relationships with suppliers Share information about Orders, production, inventory levels, delivery of products and services Automate the flow of information among members of the supply chain Goal: Right amount of products to destination with least amount of time and lowest cost

38 Supply chain management systems
Information from supply chain management systems help firms to decide When, what to produce, store and move Ex supply chain management system by SAP.

39 Customer relationship management systems:
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Customer relationship management systems: Provide information to coordinate all of the business processes that deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention. Integrate firm’s customer-related processes and consolidate customer information from multiple communication channels

40 Salesforce.com Executive Team Dashboard
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Types of Business Information Systems Salesforce.com Executive Team Dashboard Some of the capabilities of salesforce.com, a market-leading provider of on-demand customer relationship management (CRM) software. CRM systems integrate information from sales, marketing, and customer service.

41 Knowledge management systems
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Knowledge management systems Support processes for acquiring, creating, storing, distributing, applying, integrating knowledge Systems collect internal knowledge and make it available wherever needed and link to external knowledge Include enterprise-wide systems for: Managing documents, graphics and other digital knowledge objects Directories of employees with expertise These systems Optimize the creation ,sharing of knowledge to improve business process.

42 Management Information Systems
Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Enterprise applications are costly, companies that don’t have resources to invest in Enterprise application will achieve some measure of information integration by using intranets and extranets. Intranets: Internal networks built with same tools and standards as Internet Used for internal distribution of information to employees. Flow information is internal Typically utilize private portal providing single point of access to several systems May connect to company’s transaction systems

43 Extranets: Intranets extended to authorized users outside the company
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Extranets: Intranets extended to authorized users outside the company Expedite flow of information between firm and its suppliers and customers Can be used to allow different firms to collaborate on product design, marketing, and production

44 E-business (Electronic business):
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems Systems That Span the Enterprise Systems and technologies we have described are transforming firms relationships with suppliers, partners and employees into digital relationships using networks ands internet. E-business (Electronic business): Use of digital technology and Internet to execute major business processes in the enterprise Includes e-commerce (electronic commerce): Buying and selling of goods over Internet E-government: The application of Internet and networking technologies to digitally enable government and public sector agencies’ relationships with citizens, businesses, and other arms of government

45 Information systems department:
Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems The Information Systems Function in Business Information systems department: Formal organizational unit responsible for information technology services Includes programmers, systems analysts, project leaders, information systems managers Often headed by chief information officer (CIO) End-users: Representatives of other departments, for whom applications are developed

46 Video Case Study Assignment 3
How FedEx Works: Enterprise Systems?   What technologies and systems are used by Fed Ex?Explain what these systems are doing to improve efficiency of package delivery?


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