1. Sports and Entertainment Marketing 1
Objective 2.04

2. A sport/event organization that wants to obtain information about the population in a certain geographic location might use
A. government sources
B. telephone surveys
C. primary databases
D. personal questionnaires

3. A. government sources

4. Which of the following is a secondary source of sport/event information A. personal interviews B. computerized surveys C. accounting records D. demographic reports

5. D. demographic reports

6. To know what websites and advertisements visitors see, sports and event e-marketers would check A. text files B. direct delivery programs C. clickstream data D. internet service providers

7. C. clickstream data