1. Exploring Marketing Research William G. Zikmund
Chapter 25:
Report Writing

2. Report parts
Prefatory parts
Main body of the report
Appended parts

3. Prefatory parts Title page Summary Letter of transmittal Letter of
Objectives
Letter of
transmittal
Results
Letter of
authorization
Conclusions
Table of contents
Recommendations

4. Main body of the report Introduction Results Limitations Methodology
Area 1
Methodology
Conclusions and
recommendations
Area 2
Final area

5. Appended parts Data collection forms Detailed calculations
General tables
Bibliography

6. The Communication Process
Field of Experience
Field of Experience
Message
Communicator
Encoding
Decoding
Audience
Communication

7. "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." Janet Minor