1. Do you think this is a good advert?
Heading
Media Studies 2
Question:
Do you think this is a good advert?
What is it for?
Who is it aimed at?

2. Last time People are easily influenced. People want what they see.
Adverts target types of people.
I also asked you to list some adverts you liked.

3. This time To examine colours, heading and logos.
To see how adverts convey information.

4. Presentational devices we shall be examining:
Pictures
Colours
Headings, Subheadings – LANGUAGE being used!
Logos
Captions, (explanations)

5. What do colours mean? Red – important Blue – relaxing Pink – love
Green – nature
Yellow – happiness
Black and grey – sadness, sorrow but also power.

6. Questions
From the colours and their meanings, finish the sentences on the following slides.

7. Vodacom is red therefore Vodacom must be ___________

8. Real men wear pink. You wear this cologne when you are in _________

9. This yellow car must make the person driving it _____________

10. A green truck must be good for the _____________

11. The blue background shows that this console will help you _____________

12. An advert needs one dominant colour to create a feeling in the person
An advert needs one dominant colour to create a feeling in the person. You can always talk about the colour in an advert.

13. Knorr – Chicken Tonight
Headings
Make a list of what this ad could be about?
Knorr – Chicken Tonight

14. Headings Language is very important in adverts for two reasons:
It lets us know what the product is.
It encourages us to buy the product.
There are two places for words in adverts.

15. Heading: Name of the product. Big and bold
Subheading: The slogan. Smaller

16. Headings
The name of a product should appeal to the audience. Ask yourself: Is that a strong, cool, or cute name?
The slogan should speak directly to the target audience.

17. Most importantly - Logos

18. Logos In Ancient Greek, logos means ‘opinion’ or ‘expectation’.
Every company has one and now you are about to get one too.

19. BOLDLY – J Or In Italics – J
Take the first letter of your name or your entire first name.
Write it down either
BOLDLY – J Or In Italics – J
Then add one of these words
Enterprises, Industries, Unlimited, International, Global, Drogheda
(other ideas are welcome)

20. Homework
Choose an item you like, that you would like to sell and that you believe other people should buy.
Write 5-6 lines arguing why it is good.