1. Chapter 7: Memory Section 1: Memory Classifications and Processes
Section 2: Three Stages of Memory
Section 3: Forgetting and Memory Improvement
Experiment: Applying What You’ve Learned

2. Memory Classifications and Processes
Main Idea
Memory is the process of encoding, storing, and retrieving information. Memory includes factual and general information, experiences of events, and skills.
Reading Focus
What are the three kinds of memory?
How does encoding of memories work?
What are the processes of memory storage?
What factors affect memory retrieval?

3. Three Kinds of Memory Episodic Memory Semantic Memory
Memory is the process by which we recollect prior experiences and information and skills learned in the past.
There are three different kinds of memory.
Episodic memory is memory of a specific event.
A flashbulb memory is a memory of an important and intense event.
Examples of flashbulb memory: the memory of the terrorist attacks of 9/11 and the assassination of John F. Kennedy.
Episodic Memory
Semantic memory is the memory of facts, words, and concepts.
Episodic and semantic memories are both examples of explicit memory, which is a memory of specific information.
Semantic Memory –

4. Implicit Memory
Implicit memory is memory of things that are implied, or not clearly stated.
Implicit memory includes practiced skills and learned habits.
Skills learned often stay with people for a lifetime, even if they do not use them very often.

5. What are the three main types of memory?
Reading Check
Summarize
What are the three main types of memory?
Answer: episodic, semantic, and implicit

6. Encoding Visual and Acoustic Codes Semantic Codes
The translation of information into a form in which it can be used is called encoding.
Encoding is the first stage of processing information.
One type of code is visual.
People use visual codes when they form a mental picture.
Another type of code is acoustic.
People use acoustic codes when they use sound.
Visual and Acoustic Codes
Another type of code is semantic.
A semantic code represents information in terms of its meaning.
Semantic Codes –

8. What different types of coding does the mind use?
Reading Check
Identify
What different types of coding does the mind use?
Answer: Student answers will vary, but should include examples of using visual, acoustic, and semantic coding.

9. Storage Maintenance Rehearsal Elaborative Rehearsal
Storage is the maintenance of encoded information.
It is the second process of memory.
Mechanical or rote repetition of information in order to keep from forgetting it is called maintenance rehearsal.
The more time spent on it, the longer the information will be remembered.
It does not connect information to past learning and is therefore a poor way to put information in permanent storage.
Maintenance Rehearsal
A more effective way to remember new information is to relate it to information you already know.
This method is called elaborative rehearsal.
It is widely used in education.
Elaborative Rehearsal –

10. Organizational Systems Filing Errors
Stored memories become organized and arranged in the mind for future use.
In some ways, the mind is like a storehouse of files and file cabinets in which you store what you learn and what you need to remember.
Your memory organizes information into classes according to common features.
Filing Errors
Our ability to remember is subject to error.
Errors can occur because we file information incorrectly.

11. Reading Check
Explain
How does elaborative rehearsal help your memory use organizational systems?
Answer: Through elaborative rehearsal, new information will be organized in such a way that it is linked to existing information.

12. Retrieval Context-Dependent Memory State-Dependent Memory
Retrieval consists of locating stored information and returning it to conscious thought.
Retrieval is the third stage of processing information.
Context-dependent memories are information that is more easily retrieved in the context or situation in which it was encoded and stored.
Such memories are dependent on the place where they were encoded and stored.
Context-Dependent Memory
Memories that are retrieved because the mood in which they were originally encoded is recreated are called state-dependent memories.
Memory is better when people are in the same mood as when the information was acquired.
State-Dependent Memory –

13. On the Tip of the Tongue
Trying to retrieve memories that are not very well organized or are incomplete can be highly frustrating.
Sometimes we are so close to retrieving the information that it seems as though the information is on the “tip of the tongue.”
Psychologists call this phenomenon the feeling-of-knowing experience.

15. Reading Check
Contrast
What clues can help you remember a context-dependent memory? a state-dependent memory?
Answer: context-dependent—being in the location where the memory was encoded; state-dependent—being in the same mood as when the memory was encoded

16. Current Research in Psychology
Unreliable Memories, Unreliable Witnesses
“Misleading details can be planted into a person’s memory for an event that actually occurred. It is also possible to plant entirely false memories,” according to Elizabeth Loftus and Daniel Bernstein (Bernstein et al., 2005).
Loftus has shown that false memories exist and also that feeling sure about a memory does not prove the memory is a reliable one.
One factor in false memory is source confusion.
If a person has a “gist trace” of a memory rather than a “verbatim” trace, the memory is likely to be false or inaccurate.
Psychological research is helping train police investigators to avoid using interviewing techniques that can mislead witnesses.
One example is pressing for more additional details when a witness has already expressed uncertainty. –

17. Thinking Critically
How can you tell if a “memory” is false or inaccurate?
According to Loftus, “Who we are may be shaped by our memories, but our memories are shaped by who we are and what we have been led to believe.” What do you think she means?

18. NOTES WILL CONTINUE FROM THIS POINT ON MARCH 3
END OF PART ONE
STOP HERE FOR MARCH 1
NOTES WILL CONTINUE FROM THIS POINT ON MARCH 3

19. Section 2 at a Glance Three Stages of Memory
In sensory memory, each of the senses records its input in a distinct register.
Sense data that receive attention are retained in short-term memory.
Information from short-term memory can be stored in long-term memory if it is encoded and linked to other stored information.
Information can be quickly retrieved from long-term memory because long-term memory is structured, or organized.

20. Three Stages of Memory Main Idea Reading Focus
The three stages of memory storage are sensory input, short-term or working memory, and long-term memory.
Reading Focus
What are the three types of sensory memory?
How does short-term memory work?
How do schemas affect long-term memory?

21. How could roses affect one's ability to remember facts?

22. Sensory Memory
Sensory memory is the first stage of information storage.
It consists of the immediate, initial recording of data that enter through the senses.
Psychologists believe that each of the five senses has a register.
Mental pictures we form of visual stimuli are called icons, which are held in a sensory register called iconic memory.
Iconic memories are very brief.
The rare ability to remember visual stimuli over long periods of time is called eidetic imagery.
Mental traces of sounds are held in a mental sensory register called echoic memory.

23. Why do scientists believe there are five sensory memory registers?
Reading Check
Infer
Why do scientists believe there are five sensory memory registers?
Answer: because scientists believe there are five senses

24. Short-Term Memory The Primacy and Recency Effects Chunking
Also called working memory, short-term memory is memory that holds information briefly before it is either stored in long-term memory or is forgotten.
The primacy effect is the tendency to recall the initial item or items in a series.
The tendency to recall the last item or items in a series is called the recency effect.
There is no definitive explanation of the primacy effect or the recency effect.
The Primacy and Recency Effects
The organization of items into familiar or manageable units is called chunking.
Psychologist George Miller found that the average person’s short-term memory can hold a list of seven items.
Chunking –

25. Interference
Interference occurs when new information appears in short-term memory and takes the place of what was already there.
Short-term memory is a temporary solution to the problem of remembering information.
It is the bridge between sensory memory and long-term memory.

26. Why is short-term memory also called working memory?
Reading Check
Find the Main Idea
Why is short-term memory also called working memory?
Answer: because information must be in short-term memory in order to be remembered and manipulated

28. Long-Term Memory Memory as Reconstruction Schemas
Long-term memory is the third and final stage of information storage.
It is the stage of memory capable of large and relatively permanent storage.
Memories are not recorded and played back like videos or movies.
They are reconstructed from our experiences.
We shape memories according to the personal and individual ways in which we view the world.
We tend to remember things in accordance with our beliefs and needs.
Memory as Reconstruction
Schemas are the mental representations that we form of the world by organizing bits of information into knowledge.
Schemas influence the ways we perceive things and the ways our memories store what we perceive.
Schemas –

29. Capacity of Memory
Psychologists have not yet discovered a limit to how much can be stored in a person’s long-term memory.
We do not store all of our experiences permanently.
Our memory is limited by the amount of attention we pay to things.
The memories we store in long-term memory are the incidents and experiences that have the greatest impact on us.

30. How do schemas help us remember?
Reading Check
Summarize
How do schemas help us remember?
Answer: Schemas provide us with a way of organizing information into units that can be more easily stored and recalled.

31. Section 3 at a Glance Forgetting and Memory Improvement
The three basic remembering tasks are recognition, recall, and relearning.
Much of what we think of as remembering actually involves reconstructing ideas based on associations.
Forgetting, or memory failure, can be caused by a malfunction in encoding, storage, or retrieval.
Forgetting can occur at any stage of memory.
Knowledge of how remembering and forgetting occur has led to practical techniques for improving memory.

32. Forgetting and Memory Improvement
Main Idea
The three tasks of remembering are recognition, recall, and relearning. Failure of any of these results in forgetting.
Reading Focus
How does forgetting happen?
What are the three basic memory tasks?
How are the three ways of forgetting different?
What are some techniques for improving memory?

34. What memories make the greatest impression?

35. Forgetting
Forgetting can occur at any one of the three stages of memory.
Information encoded in sensory memory decays almost immediately unless it is transferred into short-term memory.
Short-term memory will disappear after only 10 to 12 seconds unless it is transferred into long-term memory.
Information stored in short-term memory is lost when it is displaced by new information.
The most familiar and significant cases of forgetting involve the inability to use information in long-term memory.

36. Reading Check
Contrast
How does forgetting information in short-term memory differ from forgetting information in long-term memory?
Answer: Information in short-term memory is quickly forgotten when it is crowded out by new information; information in long-term memory typically remains there until it fades away.

37. Basic Memory Tasks Recognition Recall
Recognition is one of the three basic memory tasks and involves identifying objects or events that have been encountered before.
It is the easiest of the memory tasks.
Recall
Recall is the second memory task and involves bringing something back to mind.
In recall, you do not immediately recognize something you have come across before.
You have to “search” for it and possibly reconstruct it in your mind.

38. Relearning The third basic memory task is relearning.
Relearning involves learning something a second time, usually in less time than it was originally learned.

39. Click on the image to play the Interactive.

40. Reading Check
Analyze
What do experiments with nonsense syllables prove about recognition, recall, and relearning?
Answer: They show that people may identify objects encountered before (recognition), that recall drops off quickly, and relearning occurs more quickly than learning information for the first time.

41. Different Kinds of Forgetting
Much forgetting is due to interference or decay.
Interference occurs when new information takes the place of what has been placed in memory.
Decay is the fading away of a memory over time.
Both are part of normal forgetting.
There are more extreme kinds of forgetting.
Amnesia is severe memory loss, which is often caused by trauma to the brain.
People with retrograde amnesia forget the period leading up to a traumatic event.
Memory loss of events after trauma is called anterograde amnesia.
Amnesia
Freud says we sometimes forget things on purpose without knowing it because some memories are painful and unpleasant.
He called this kind of forgetting repression.
Repression –

44. Infantile Amnesia
Retrograde amnesia and anterograde amnesia are extreme and rare.
One type of amnesia that everyone experiences is infantile amnesia, which is the forgetting of events before the age of three.
Infantile amnesia is based on biological and cognitive factors.

46. What are the five types of forgetting discussed in this section?
Reading Check
Recall
What are the five types of forgetting discussed in this section?
Answer: decay, repression, retrograde amnesia, anterograde amnesia, infantile amnesia

47. Improving Memory Drill and Practice Relate to Existing Knowledge
Drill and practice, or repetition, is one way to remember information.
It is an effective way to transfer information from sensory memory to short-term memory and from short-term memory to long-term memory.
Relate to Existing Knowledge
Elaborative rehearsal—relating new information to what you already know—is another way to improve memory.
Form Unusual Associations
Memory can be enhanced by forming unusual associations.
Use Mnemonic Devices
Mnemonic devices combine chunks of information into a catchy or easily recognizable format.

48. How can you make new information easier to remember?
Reading Check
Make Generalizations
How can you make new information easier to remember?
Answer: relate to existing knowledge, form associations, use mnemonic devices

49. Experiment: Applying What You’ve Learned
Effective Memory Improvement
Which method of memorization is most effective?
You and your classmates will evaluate the methods of memory improvement discussed in this chapter.
You will use each method and compare its effectiveness.
1. Introduction
Frame a research question.
Form a hypothesis.
Plan how to test the hypothesis.
2. Planning Your Experiments –

50. Experiment (con’t.) Develop the memory test.
Conduct your test and record the data on a data sheet.
3. Designing and Conducting Your Memory Test
Compile and analyze data.
Draw conclusions about the data.
4. Analyzing and Interpreting the Results –

51. Experiment (con’t.) 5. Discussion
Look back and evaluate the experiment.
Use the questions in your textbook in your discussion.
5. Discussion –