1. Brookdale Skilled Open Houses
February 2016
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2. Agenda Purpose Campaign Logistics Timetable Materials
Event Preparation
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3. Brookdale Healthcare Center Open House
Purpose
Educate Brookdale community leadership associates on the Healthcare Center(s) near them and the services offered
Opportunity to foster new relationship between community associates
Understand how all associates can work together to offer a full continuum of Brookdale services to seniors and their families
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4. Campaign Logistics Open House Dates Invitees
February 29 – March 11, preferably late in the afternoon
Pick different dates if more than one SNF in the area
Invitees
Community Grid Finder on BrandWorks
Brookdale (BKD)community leadership teams
BKD business development associates
BKD Regional Staff
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5. Open House Format Detailed Guide on BrandWorks
A mix and mingle event; cocktails and light appetizers
Sign in welcome table; business card for drawings
Healthcare administrator introduces key staff
Overview of services
Admissions process review
Answer any questions and get feedback
Community Tour
Award door prize at the end (suggested value $250- $300)
GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

6. Timetable Key Dates Completion
Finish educating skilled associates on upcoming Skilled Open Houses & expectations
Friday, Feb 12
Materials uploaded to BrandWorks
Monday, Feb 15
Open House dates finalized
Download the Community Finder Grid to identify BKD communities in the healthcare center area
Customize and print invites
Hand deliver invites to BKD community leadership team and BKD business development associates
Monday, Feb 15 - Friday, Feb 19
Order admissions booklets as handouts
Wednesday, Feb 19
Open Houses begin
Feb 29
Open Houses end
March 11
GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

7. Internal Communications
Date
Brookdale Leadership Grapevine Open House announcement
Friday, Feb 5
Division Marketing Strategists announce on DOC & Division Sales Calls
Friday, Feb 5 – Monday, Feb 15
Review Open House campaign brief – VP of Sales call
Monday, Feb 8
announcing the Open Houses to the field
Wednesday, Feb 10
Division President meeting update
Monday, Feb 15
announcing Save the Date
Thursday, Feb 18
Final reminder Open Houses
Wednesday, Feb 24
GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

8. Materials & Tools (BrandWorks)
Slide Deck
Event Plan
Editable Open House Invitation
Open House Agenda Guide
Brookdale Skilled Admissions Booklet
Brookdale Community Finder Grid
Notification Process & Contact Forms
GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

9. How to Order on BrandWorks
Step 1: Go to Brookdalebrandworks.com
Step 2: Log in
Enter 5 digit BU#
Password: welcome
Step 3: Click on Brookdale Healthcare Open Houses
Step 4: Follow instructions to download materials
Step 5: For invite, you will need to edit the template, download it and print it locally
GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

10. Event Preparation Checklist
Identify BKD sister communities
Discuss event at stand up
Determine skilled center associate attendance
Refreshments event
Welcome Table
Get door prize
Tour route
Prepare information on residents from sister BKD communities
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11. GRAPHICS NOTE: This is a final slide to be used at your discretion or preference. No text should be on this page.