1. Quantitative Marketing Research
Welcome to
Quantitative Marketing Research
MTM
Peter Schmidt
2013/14
schmidt-bremen.de -> QMR (MTM)

2. (Marketing Research) Methods?
WHY
study
Quantitative
(Marketing Research) Methods?
WHAT‘s it about ?

3. Contents
Introduction(s)
Research Methods
Lecturer
Students …

4. Learning Targets Academic Research Working with data
The scientific method
structure and format of academic work
dealing with (data-) sources
Working with data
Practical experience …

5. Learning Outcomes
After completion of this module students will have essentially improved their individual communication skills, self-confidence and effectiveness in rhetoric activities and are able to professionally apply presentation, moderation and negotiation techniques.
Students will be also able to apply statistical tools and concepts needed in business applications and can use modeling as an aid to managerial decision making

6. Learning Targets: Content
“Quantitative Methods” enables students to analyze data and apply statistical analyses. Topics include:
Presentation and interpretation of descriptive measures,
applications of probability and the normal distribution in order to be able to properly apply confidence interval estimation and hypothesis testing.
The students shall be able to use simple and multiple regression models as well as time series analysis to applied cases from Economics and Business.

7. Who am I Peter Schmidt Economics & Statistics
ZEW Zentrum für Europäische Wirtschaftsforschung - Mannheim
market . research . culture
markt . forschung . kultur 1 1

8. You are highly motivated students 
have to carry your individual workload:
theory: 30 classroom h + 60 h individual work
Schmidt-bremen.de -> QMR (MTM)

9. Teamwork 3 Teams – working together for the module
Mixed gender / nationalities
Tasks:
Teamwork in class
Homework
Case study: presentations, handout

10. Contents Introduction(s) Quantitative Research Methods Lecturer
Students …
Let’s get started