1. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. Open-Source, Web-Based, Framework for Integrating Applications with Social Media Services and Personal Cloudlets www.openi-ict.eu B OOSTING THE A PP E CONOMY : W HAT S THE ROLE OF API S, C LOUDLETS AND D ATA D RIVEN S ERVICES ? Session Organizers: Eric Robson (Waterford Institute of Technology – WIT, TSSG) Dr. Fenareti Lampathaki (National Technical University of Athens – NTUA, DSSLab) OPENi 2013 – Session in 2013 Future Internet Assembly (FIA), Dublin, May 9 th, 2013

2. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. SESSION INTRODUCTION 2 Session in 2013 Future Internet Assembly (FIA) Dublin, May 10 th, 2013

3. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. A Surging App Economy 466,000 jobs in the United States, up from zero in 2007 when the iPhone was introduced. The overall App Economy generated almost $20 billion in revenue in 2011. The global mobile phone app industry would reach to a humongous $17.5 billion by 2012 The BaaS industry was valued at 216.5 million in 2012 with a projected rising to 7.7 billion by 2017. - 3 - OPENi 2013 – Session in 2013 Future Internet Assembly (FIA), Dublin, May 9th, 2013 Sources: 1. TechNet (2012) Where the Jobs are: the App Economy 2. http://www.marketsandmarkets.com/AnalystBriefing/backend-as-a-service-baas-market.asp

4. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. Session Structure App Economy APIsCloudlets Data- driven Services APIs create and unlock the business value of data Data-driven Services capitalize on the power of open data and big data Cloudlets tackle personal data fragmentation and allow for better control over data - 4 - OPENi 2013 – Session in 2013 Future Internet Assembly (FIA), Dublin, May 9th, 2013

5. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. Session Objectives To elaborate on the role of APIs and data-driven services to accelerate innovation To share the cloudlet vision and discuss how cloud platforms may enable consumers to store and manage their personal data and content in applications To present the challenges being faced by leading companies in this sector and how EU researchers are attempting to address them. To debate on the lessons learnt and the perspectives opened up - 5 - OPENi 2013 – Session in 2013 Future Internet Assembly (FIA), Dublin, May 9th, 2013

6. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. Agenda TimePresentation TitlePresenter 11:30 – 11:35Agenda and session objectivesFenareti LampathakiFenareti Lampathaki (NTUA, OPENi EU Project) 11:35 – 11:50The role of APIs in exposing cross- device functionalities Javier Caminero (Telefónica I+D, Webinos EU Project) 11:50 – 12:05Overcoming Enterprise API ChallengesMícheál Ó FoghlúMícheál Ó Foghlú (FeedHenry) 12:05 – 12:20So what is a Cloudlet and why do I want one? John McGovernJohn McGovern (TSSG, OPENi EU Project) 12:20 – 12:35Mobile Innovation Economics: what's the future of personal data? George Voulgaris George Voulgaris (VisionMobile) 12:35 – 12:50Data driven services: Enabling Privacy and Personalisation for a Pervasive Social Networking System Howard WilliamsHoward Williams (HWU - SOCIETIES EU Project) 12:50 – 13:05Data Driven Services in the Mobile Marketing Industry Theodoros MichalareasTheodoros Michalareas (Velti) 13:05 – 13:25Debate and brainstorming on offerings and key challenges laying ahead Panel discussion 13:25 – 13:30Conclusions and further workFenareti LampathakiFenareti Lampathaki (NTUA, OPENi EU Project) - 6 - OPENi 2013 – Session in 2013 Future Internet Assembly (FIA), Dublin, May 9th, 2013

7. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. DEBATE! Panel Discussion 7 Session in 2013 Future Internet Assembly (FIA) Dublin, May 10 th, 2013

8. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. Key Questions to initiate Debate - 8 - OpportunitiesChallenges Future PerspectivesRecommendations Session in 2013 Future Internet Assembly (FIA) Dublin, May 10 th, 2013 OPENi 2013 – Session in 2013 Future Internet Assembly (FIA), Dublin, May 9th, 2013 Acknowledgement: Icons in this slide come from Google Image Search

9. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. CONCLUSIONS 9 Session in 2013 Future Internet Assembly (FIA) Dublin, May 10 th, 2013

10. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. Next Steps Feedback collected to be processed and an online voting session will be initiated for reaching consensus on the key challenges Session proceedings are on the way to be published by end of May 2013 Opportunity to follow closely the OPENi activities through the Advisory Groups that are currently being established Interested to join? Let us know! - 10 - OPENi 2013 – Session in 2013 Future Internet Assembly (FIA), Dublin, May 9th, 2013

11. Open-Source, Web-Based, Framework for Integrating Applications with Cloud-based Services and Personal Cloudlets. Open-Source, Web-Based, Framework for Integrating Applications with Social Media Services and Personal Cloudlets www.openi-ict.eu T HANKS F OR Y OUR A TTENTION ! Join Us! OPENi 2013 – Session in 2013 Future Internet Assembly (FIA), Dublin, May 9th, 2013 Eric Robson Dr. Fenareti Lampathaki fenareti.lampathaki@fenaretiflamp@epu.ntua.gr erobson@erobsonieerobson@tssg.org