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Customer Relationship Management Workshop 2

Published byEleonora Dagmara Owczarek Modified over 5 years ago

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Presentation on theme: "Customer Relationship Management Workshop 2"— Presentation transcript:

1 Customer Relationship Management Workshop 2
3rd Nordic Marketing Conference, Helsinki, Susanne Hellman-Ketola, Statistics Finland

2 Agenda and best practises of the NSOs
Customer segmentation - identification of most important customer groups. Segmentation criteria. Customer Data Base - contents, usage and development Customised Service Concepts - any plans or actions? Developing Customer Relationships - best practises, experiences Measuring Results in CRM - methods and experiences Susanne Hellman-Ketola

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