1. Communications Chapter 15
Hospitality Management Strategies ©2005 Pearson Education, Inc.
By R.A. Nykiel Upper Saddle River, N.J

2. HMS - Strategies  Communications Strategy
 Crisis Management Strategy
 Risk Management Strategy
 Change Model 
Hospitality Management Strategies ©2005 Pearson Education, Inc.
By R.A. Nykiel Upper Saddle River, N.J

3. HMS - Communications Strategies
Aimed at “all” target markets.
Hospitality Management Strategies ©2005 Pearson Education, Inc.
By R.A. Nykiel Upper Saddle River, N.J

4. HMS - Communications Strategies
Awareness (attention)
Attitude (influence)
Action (desired behavior)
Action 2 (motion/consumption)
Hospitality Management Strategies ©2005 Pearson Education, Inc.
By R.A. Nykiel Upper Saddle River, N.J

5. HMS - Communications Strategies
Purchase/consume
Stimulate (referrals, trial, etc.)
News announcement
Influence (all constituencies)
Convey social responsibility (citizenship)
Manage a situation (crisis)
Hospitality Management Strategies ©2005 Pearson Education, Inc.
By R.A. Nykiel Upper Saddle River, N.J