1. Deliver the Appropriate Links for Your Library
Eric Hellman
Founder, President
Openly Informatics ,Inc.
Bloomfield, New Jersey

2. 1Cate as an example of OpenURL The Future of OpenURL
Outline
What is OpenURL?
What is a Link Server?
1Cate as an example of OpenURL
The Future of OpenURL

3. Who is Openly Informatics???
is a company focused on linking in libraries
Founded 1998
Customers big and small around the world
A innovation leader
first xml-based automated journal review and publishing system (1998)
first xml-based link templater (1999)
first hyperlink router (2000)
first Open-Source link server (2000)
first Korean language link server (2000)
first A-Z list integrated in link server (2001)
first CrossRef Affiliate offering software for Libraries (2001)
first subject directory integrated in link server (2003)
first NISO OpenURL 1.0 link server (2003)
first OpenURL conversion server(2003)

4. What is OpenURL???
OpenURL is an internet equivalent of the index card in the (paper-based) card catalog
Packages bibliographic data
Can be presented to internet services

5. What is a Link-Server???
A Link-Server is an internet equivalent of a help desk in the (paper-based) library
Present it with bibliographic data or a query
It helps you locate the best information in the library

6. Users get to information in many ways
Searching in indexes
Surfing the internet
Following citations
Talking with friends
Remembering pathways
Reading the content (occasionally)
Librarians build (internet) libraries to help users get to information using LINKING and the basic building block

7. An internet library is built by librarians using electronic resources from many vendors
ISI
ingenta
Journal
Publishers
Full text
DBs
EBSCO
OPAC
A&I
service
Google

8. Some services offer links to a few resources
ISI
ingenta
Journal
Publishers
Full text
DBs
EBSCO
OPAC
A&I
service
Google
User

9. Other services offer links to different resources
ISI
ingenta
Journal
Publishers
Full text
DBs
EBSCO
User
OPAC
A&I
service
Google

10. Linking is inconsistent and hard to manage
ingenta
Journal
Publishers
Full text
DBs
EBSCO
OPAC
A&I
service
Google

11. Users are confused Who is EBSCO? What is a DOI?
Why doesn't my bookmark work?

12. The 1Cate link server introduces consistent and comprehensive linking throughout the library
ISI
ingenta
Journal
Publisher
1Cate
Full text
DBs
EBSCO
OPAC
A&I
service
Google

13. Users see a Library, not a bunch of databases and a linking brand
ISI
ingenta
Journal
Publishers
1Cate
EBSCO
The Library
Full text
DBs
A&I
service
OPAC
Google
User

14. URL How URL’s fail target User's library doesn't subscribe to target
target authenticates by IP, user is off campus
User's library gets target item in a full-text aggregation
User's library has a locally hosted copy of target journal
User's country has a nationally hosted copy of target journal
target has moved its content without telling source
target has become a porn site
This is known as the "Appropriate Copy Problem"
URL
source
User

15. The 1Cate link server lets the library fix these problems and determine which copy is appropriate
ISI
Pay per
view
$$$
ingenta A
Journal
Publishers 
Library
subscribes
Full text
DBs
EBSCO A
OPAC
A&I
service
Google
User

16. OpenURL Bonus: Extended Services
Links to OPAC for author, title
Links to Google or Pubmed for article title
Links to Amazon or Book in Print for ISBN, book author
Links to ulrichs for ISSN
Links to Document Delivery or ILL for titles not found
Links to patent and dissertaion databases
What links do you thinks should be presented?

17. OpenURL: low barrier http://sux.caltech.edu/cgi?issn=0001-5623
resolver ? referent
inserted by the
information provider
the thing
the link is about

18. OpenURL: high function
resolver ? Referent, Referrer
inserted by the
information provider
the thing
the link is about
can also include
context information

19. * more than you ever realized even existed
Sources and Targets
FirstSearch, Infotrac, EBSCO, Proquest, SilverPlatter, CSA, Science Direct, Dialog, ABC-Clio, RLG, WoK, OPACs, HWWilson, HLAS, ChemPort, EI, NISC, MathSciNet, Ingenta, SwetsWise, MetaPress, PubMed, Ovid and MTYEREE*.
Sources
(inbound OpenURL)
Linking web services-
Crossref, EBSCO, Amazon, Google
URL services
700 different types of generated links
Targets
(outbound)
* more than you ever realized even existed

20. 1Cate Features:
•FULL NISO OpenURL 1.0 implementation
•Tracking service for over 500 products
•A-Z lists, title search, subject directory
•700,000 record knowledgebase
•Linking for over 65,000 journals
•On-line administration tools
•Linking Usage Monitor
•Customized to meet your special needs
•Open standards, open interfaces
•Hosted and serviced by the linking experts

21. http://dx.doi.org/10.1006/jmbi.1995.0292 !?
What is
Where is J. Mol. Biol. 249, p.239 ? !
Also- link redirection
CrossRef

22. 1Cate and the Future of OpenURL
Full NISO 1.0 compliance in production
See our NISO OpenURL test suite google:"OpenURL test suite"
New domains- stocks, species, legal, music, ...

23. OpenURL 1.0 Linking to Slugs
ctx_val_fmt= rft.genus=Ariolimax&rft.species=columbianus
OpenURL
Article mentioning
the banana slug (source)
Zoological Record
(Ovid) ?
Zoological Record
(CSA)
Zoological Record
(Dialog)
Zoological Record
(NISC)
SlugsRUs
Genome databases

24. 1Cate and the Future of OpenURL
Full NISO 1.0 compliance in production
See our NISO OpenURL test suite google:"OpenURL test suite"
New domains- stocks, species, legal, music, ...
New applications- usage and collection metrics…

25. Publisher usage statistics are not deeply meaningful
They measure slices, not the whole pie
They compare apples with oranges with bananas
They measure use rather than need
Is there a way to measure
everything everywhere
in the same way?

26. Introducing OpenURL Link Logging
Every time a user clicks a link to get an article, a link logger records the link.
A link logger measures everything used at an institution
A link logger measures all resources in the same way, determined by the library
A link logger measures desire, not usage
Not a pipe dream, a reality!

27. 1Cate and the Future of OpenURL
Full NISO 1.0 compliance in production
See our NISO OpenURL test suite google:"OpenURL test suite"
New domains- stocks, species, legal, music, ...
New applications- usage and collection metrics…
New expressions- xml, rdf, ...
New services- learning objects, distributed reference…
OpenURL 1.0 is the glue for the internet library

28. 3. Your e-journal Locations 4. We do the work
1. Your e-journal Links
2. Your e-journal Lists
3. Your e-journal Locations
4. We do the work
1Cate