1. PULSE® powered by Safety F1rst

2. PULSE® powered by Safety F1rst
Pulse Dealership Video

3. PULSE® powered by Safety F1rst
Pulse® Is a rear end collision avoidance system
It a small patented electronic device that connects to the OEM 3rd brake light
Pulse® creates an attention getting alert for the driver behind you, warning them that your slowing down or stopping
When the brake pedal is pressed, Pulse® causes the third brake light to rapidly pulse® 4 times
The patented technology prevents the pulsing from repeating upon any subsequent application of the brake for 5 seconds as to not annoy trailing drivers in stop and go traffic
Both DOT and Manufacture studies which we will provide show a pulsing third brake light to be very effective at preventing rear end collisions and getting the attention of the DISTRACTED DRIVERS and let’s face it, DISTRACTED driving has become an epidemic

4. PULSE® powered by Safety F1rst
Pulse® Powered by Safety First owned by Williams and Lake LLC
Pulse® Powered by Safety First - founded in Arizona 2012
Multiple patents protecting the product and technology 
NHTSA - National Highway Traffic Safety Association Administration (Studies provided)
About 40% of all accidents are rear end collisions
28% are deemed to be total losses
DOT/Manufacture (Studies will be provided)
A DOT study demonstrated that 90% of all rear end collisions are avoidable if the trailing driver has one more second of warning.
Distracted drivers are 69% more likely to notice a vehicle with a PULSE® third brake light installed.
Distracted driving claimed 3,450 lives in 2016

5. PULSE® powered by Safety F1rst
If the module fails, the technology is designed to revert the third brake light to its normal solid-state operation.
5-year warranty product replacement
Every unit is hand tested twice prior to shipping
Agent maintains a 1MM policy
Williams and Lake maintain a 10MM policy and lists the Dealership as additional insured

6. PULSE® powered by Safety F1rst
Pulse® Provides the following upon receiving a purchase order
Pulse® provides complimentary installation by certified installers for all new car inventory with all new partnerships
Pulse® provides units and installation for all employees, in service loaners, parts/delivery vehicles on the initial launch
Pulse® provides comprehensive installation training at no charge for the Service Manager, Parts Manager, designated technicians, lot attendants and even sales managers if desired.
Pulse provides innovative POP materials including banners, interactive display, car toppers and brochures and videos
*Sales Agents will provide free ongoing Pulse® training with the dealership sales staff, management and fixed operations staff.

7. PULSE® powered by Safety F1rst
Our most successful dealerships add Pulse® to an addendum and preprint Pulse® on the buyers order at a price determined by the dealer.
A second less effective way is to simply include it on the first pencil.
Example: Payment includes tax, tile and license plus Pulse® - disclose Pulse® price on worksheet/buyer’s order.
Very few customers will ask to remove Pulse® for the extra few dollars per month cost if they have been demonstrated the benefits Pulse® offers them or their family member driving the vehicle.
In the rare case a customer requests Pulse® be removed or if a pre- loaded new car gets dealer exchanged the uninstall process takes 5 minutes, the part gets tagged and restocked in the parts dept.
The dealer never needs to give Pulse away.

8. PULSE® powered by Safety F1rst
$59.00 cost – set pricing established by the manufacturer
$10.00 parts for stocking the units
$30.00 service for installing during PDI or if missed at any time in the future
$99.00 total internal cost
$ to $ dealer profit added
$ to $ addendum created and placed in every new vehicle in stock
You can’t live without a Pulse TM