1. Public relations PUBLICITY
Define publicity
Explain the purposes of publicity
Explain purpose of press release
Examine elements of press release
Write a press release

2. Publicity Defined “Free advertising”
Getting information about your team/event placed in the media

3. Publicity Purposes Create a positive image
Help the organization/team maintain their existing image
Viewed differently than advertising—the message is not controlled by the advertiser. Most consumers view it as TRUTH

4. Disadvantages of Publicity
Give up control of your message
Media decides what they believe to be important—may be different from what you thought
Negative publicity is always a possibility
Challenge To get as much good as possible

5. Press Release Major source of publicity
The most popular method of communicating with the media
Media will decide if it is newsworthy

6. Press Releases Before the event During After Or all of the above
Help with attendance or participation
During
Photos of the event, reports or results, coverage of special entertainers, etc.
After
Discussions on the results/impact
Or all of the above

7. Key points to remember The media wants NEWSWORTHY information .
What makes the information something the public would want to hear about?
Make sure it is NEWS not ADVERTISING

8. What the media needs from you
Timely information
Professionalism in meeting deadlines and sending in the format they need
Ie: fax, , electronic photos, etc.
Phone calls make it more personable. Call when a press release is coming.
Give the details they would need in case they want to send someone

9. Writing a Press Release
Read pp and answer questions.
Check out the press release sample on pp. 133
Create a post-event press release tomorrow