1. Hotel ratings in Bhutan. High quality image seeked
TIA –
Hotel ratings in Bhutan.
High quality image seeked
Elodie & Gabrielle, 703_e

2. Bhutan

3. Bhutan today 123 hotels in total 8 *****, 7 ****, 54 **, 19*
2010 : Obligation for 1 and 2 stars hotels to upgrade to 3 stars before the end of 2012

4. Objective
Target : 100’000 tourists per year coming to Bhutan and stay in three stars or above (mandatory)
Enhance Bhutan’s hospitality image
Reach more high-end tourists ($$)

5. Issues
Bank loans
Labour problems
Seasonality

6. Conclusion
More high-end tourists but should not forget to think LOCAL Impact on less wealthy tourists?