2. Home Servers – The Inevitable Next Step
7/29/2019 4:54 AM
Home Servers – The Inevitable Next Step
Zheng Gang &
Yushan Cao
OEM Server Asia
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Topics
Product Vision
Product Positioning
Opportunities
Resources

4. A Few Questions … Do you have broadband at home?
Do you have 2 or more computers at home?
Do you have important “stuff” on your PCs?
Do you do an image backup of your PCs every day?
Can you access all of your files, photos, music, and videos from any PC in your home?
Can you access all of your media from any TV?
Can you remotely access all of your PCs and media?

5. Windows Home Server Vision
Enable partners to deliver tightly integrated hardware, software, and service solutions that fulfill the connected home promise by being an easy-to-use, extensible, always-available smart hub on a home network.

6. Windows Home Server
Helps families and home-based businesses with multiple computers to organize, access, share, and automatically protect photos, videos, music, and important documents. 
Simple to restore an entire PC or specific files and folders
Access files, photos, music, and videos from multiple devices both inside and outside the home
Monitor the health of your home PCs and home server
Easy to add more disk space

7. Usage Scenarios Internet Laptop Windows Home Server Xbox 360
Media Center PC
Windows Home Server

8. Install the Windows Home Server Connector software
Day 1 Experience
Connect and Power On
Install the Windows Home Server Connector software
System Builder Version
Windows Home Server Installation DVD
Windows Home Server Connector software
Home Computer Restore CD
OEM Experience
Plug in power cord and Ethernet cable
Load Windows Home Server Connector software on your home PCs

9. Personalize Your Home Server
Windows Home Server Connector Establishes relationship between home computer and home server
7 simple steps for setup:
* 3 fill-in the blank questions
* 3 yes/no questions
* Windows Home Server downloads any important updates.

11. Opportunities

12. Recent Analyst Reports
Analyst Forecasts
Recent Analyst Reports
Forrester – “Home Servers in the Digital Home”
IDC – “Home Server Forecast 2007 to 2012”
TDG – “… The Age of the Home Server Begins”
Parks Associates – “Home Servers and Consumer Storage”
ABI Research – “… Today’s Home Media Hub Market”
In-Stat – “Consumer Network Storage…”
Worldwide Unit Forecast
Forrester – “Home Servers in the Digital Home” (2/08)
IDC – “Home Server Forecast 2007 to 2012” (2/08)
TDG – “One Platform to Rule Them All! The Age of the Home Server Begins” (4/08)
Parks Associates – “Home Servers and Consumer Storage: Analysis and Forecasts” (8/08)
ABI Research – “Media Hub Snapshot – The State of Today’s Home Media Hub Market”(4/08)
In-Stat – “Consumer Network Storage: Heavy Hitters Enter Market” (3/07)
Microsoft Confidential

13. Differentiation Opportunities
Software & Services
Hardware & Design
Windows Home Server as a platform for OEMs & ISVs
Built on Server 2003
Key scenarios include
Protection
Media
Utilities
Innovative form factors
Introduce different storage capabilities
Allow for expandability
Add connectors
Channel & Customer
Design & market for different customer segments; examples:
Mainstream users
High end enthusiasts
Custom installers
Distinct marketing for each
Target distinct retail and channel opportunities; some examples:
Consumer electronics retailers
Online
Specialty retailers

14. Home Server Hardware Small form factor No monitor/display Quiet
Rear connectors: Power, USB, and GB Ethernet
1 to 4 internal drives
Easy storage expansion
Affordable for consumers
HP MediaSmart Server
Fujitsu Siemens Scaleo
Founder
Server

15. A Broad (and Growing) Ecosystem
Software & Services
Windows Home Server Software Development Kit (SDK) on MSDN
Broad interest by enthusiasts and companies alike
Over 60 add-ins created so far!
Anti-virus
Home automation
Media & streaming
Utilities
Full list & reviews at wegotserved.co.uk
Hardware
Support for media streaming out of the box!

16. Customer Research Summary
Online customer survey conducted July, 2008
Focus on Windows Home Server users in US, UK & German markets
Segmented by type of user (persona)
Key Findings
Very high satisfaction ratings!
90% in the US & UK
79% in Germany
Consistent purchase motivators
US/UK: (1) ease of backup (2) consolidation of files
Germany (1) consolidation of files (2) ease of backup
Healthy use of product for home-based business reasons
25% in US/UK
20% in Germany
Demographics are typical of early stage products
Overwhelmingly male, high income, 40-somethings, over 40% with children

17. Windows Home Server Usage Data
Customer Experience Data - as of February, 2008

18. Resources Learn more about the product (including 120 day eval copy)
Product website:
Visit our Windows Home Server product website
Visit the Windows Home Server Dev Center on MSDN (SDK)

19. © 2007 Microsoft Corporation. All rights reserved
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.