1. SERVICES MARKETING
DR. SMITA SHRIVSTAVA

2. Unit I Introduction to Services
Meaning :
Every product is a combination of physical(tangible) and non physical(intangible) attributes
Products that are primarily intangible are classified as services
Services are performed and not produced
The more a product is intangible, the more it becomes a service rather than a good.

3. Any economic activity whose output is not a physical product or construction,
is generally consumed at the time it is produced
And provides added value in forms like -convenience, amusement, timeliness, comfort or health