1. Why customers should or should not care?
Smart Grid is coming
Why customers should or should not care?
Marketing Executives’ Conference (MEC) - October 4, 2010

2. Panel
Mike Sullivan - Senior Vice President, Operations, Pepco Holdings, Inc.
(The Antagonist)
Penni Conner - Vice President, Customer Care, NSTAR
(The Defiant One)
Dave Green - Executive Vice President, Customers & Markets - North
America, Elster Solutions, LLC
(The Convert)
Lynda Ziegler - Senior Vice President, Customer Service, Southern
California Edison
(The Zealot)

3. Our Starting Point Benefits of Smart Grid
Source: EcoAlign EcoPinion Survey Report - Separating Smart Grid from Smart Meters? Consumer Perceptions and Expectations of Smart Grid - Issue 8 - May Page 8

4. Utility Marketing from electric lights to electric heat appliances to electric heat pumps. A History of Success!

10. OK - Mostly success . . .

12. The Challenge for Utilities
Retailer of consumer products?