1. TIME SPENT BY MEDIUM AND KEY MARKET
Hours:mins, Q1–Q Q: On a typical day, roughly how many hours do you spend on/doing X?
Source: GlobalWebIndex
Extracted from Adstats: Global Media Consumption
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2. GLOBAL SHARE OF TIME SPENT BY MEDIUM
% share, Q1–Q3 2016, based on 34 markets and 11:09:49 of media time per day. Q: On a typical day, roughly how many hours do you spend on/doing X? Source: GlobalWebIndex
Extracted from Adstats: Global Media Consumption
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3. DIGITAL TIME SPENT BY MEDIUM AND KEY MARKET
Hours:mins, Q1–Q Q: On a typical day, roughly how many hours do you spend on/doing X?
Source: GlobalWebIndex
Extracted from Adstats: Global Media Consumption
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4. GLOBAL SHARE OF DIGITAL TIME SPENT BY MEDIUM
% share, Q1–Q3 2016, based on 34 markets and 6:12:54 of media time per day. Source: GlobalWebIndex
Extracted from Adstats: Global Media Consumption
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5. TIME SPENT BY MEDIUM AND AGE
Hours:mins, Q1–Q3 2016, based on 34 markets. Q: On a typical day, roughly how many hours do you spend on/doing X?
Source: GlobalWebIndex
Extracted from Adstats: Global Media Consumption
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6. LINEAR TV vs. ONLINE TV
No. of hours, Q1–Q3 2016, based on 34 markets. Q: On a typical day, roughly how many hours do you spend on/doing X?
Source: GlobalWebIndex
Extracted from Adstats: Global Media Consumption
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7. MULTI-SCREENING WHILE WATCHING TV
% of respondents, averages across all waves conducted in each year. Based on 34 markets. Q. Which of the following devices have you used while watching TV? Source: GlobalWebIndex
Extracted from Adstats: Global Media Consumption
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8. ONLINE ACTIVITY WHILE WATCHING TV
% of internet users aged 16–64, Q1–Q Based on 34 markets. Q. The last time you were watching TV and using the internet, which of the following did you do? Source: GlobalWebIndex
Extracted from Adstats: Global Media Consumption
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