1. ANALYZING THE AUDIENCE

2. ANALYZING THE AUDIENCE
Good Speakers Are Audience Centered

3. KimAlyse Popkave, M.Ed., CMI, CPPC Instructor
ANALYZING THE AUDIENCE
Good Speakers Understand The Psychology Of Audiences.
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

4. ANALYZING THE AUDIENCE
A Speaker’s Task Is To Make
This Audience Want To Hear
This Speech At This Time.
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

5. ANALYZING THE AUDIENCE
Auditory Perception Is Always Selective.
Everything A Speaker Says Is Filtered Through Each Audience Member’s Frame Of Reference.
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

6. ANALYZING THE AUDIENCE
Every Speech Contains Two Messages:
Message Sent by Speaker
Message Received By The Audience
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

7. ANALYZING THE AUDIENCE
Audiences Are Egocentric
Pay Attention to Messages That Affect Them Directly
They Take The Approach: “Why Is This Important To Me?”
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

8. ANALYZING THE AUDIENCE
Two Implications For Speakers:
Listeners will judge a speech based upon their knowledge & beliefs.
Speakers must relate their messages to an audience’s existing knowledge & beliefs
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

9. ANALYZING THE AUDIENCE
Demographic Audience Analysis
Age
Gender
Racial, Ethnic, & Cultural Background
Religion
Group Membership
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

10. ANALYZING THE AUDIENCE
Situational Audience Analysis
Size
Physical Setting
Disposition Toward The Topic
Disposition Toward The Speaker
Disposition Toward The Occasion
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

11. ANALYZING THE AUDIENCE
Ways To Get Information:
Informal Inquiry
Ask The Person Who Hires You.
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

12. ANALYZING THE AUDIENCE
Questionnaires
3 Types of Questions:
Fixed-Alternative
Scale
Open-Ended
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

13. ANALYZING THE AUDIENCE
Questionnaires
4 Guidelines:
Plan Carefully
Use all 3 types of Questions
Should be Clear & unambiguous
Should Be relatively brief
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

14. ANALYZING THE AUDIENCE
Use Audience Analysis Information To Adapt Speech To Audience During Preparation Of The Speech
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

15. ANALYZING THE AUDIENCE
A Good Speaker Adapts To The Audience During The Presentation
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor