1. Managing Trail Users in the Toronto Region Trailhead Canada November 22, 2017

4. The Living City Vision
The quality of life on Earth is being determined in the rapidly expanding city regions. Our vision is for a new kind of community, The Living City, where human settlement can flourish forever as part of nature's beauty and diversity.

5. Introduction
TRCA lands allow us to provide nature in a city region

6. Challenges & Opportunities
We must balance public enjoyment with protection of our natural and cultural heritage

7. Monitoring our Visitors

8. Collecting Trail User Data Trail Counters

9. Collecting Trail User Data Surveys

10. Survey Design & Rationale
Question
Rationale
What TRCA Property did you visit?
Allows for the development of a site-specific profile.
How did you get to the property?
This line of questioning may be particularly relevant if you are dealing with some pricing issues. This question is also relevant in terms of determining where public transportation is needed or is currently available
What activities will you undertake during your visit?
Trying to understand the primary reasons for the visit.
Please indicate your gender
(option for Prefer Not to Say)
Demographic information is important for a number of reasons – first to ensure that your survey sample is representative of your user base or citizens; secondly to enable you to explore correlations between various groups and their response.
Do you have a disability?
Location, parking, accessibility, signage, cleanliness, equipment quality, and access to facility/on-site staff are often important dimensions influencing citizen views on their facility experience.
Additional Comments:
Customers can be a great source of insights on future directions – what new programs should be offered, and what improvements should be made to enhance existing programs and services.

11. 2015 Regional User Survey Comparison

12. So What? Allows us to adaptively manage our trails and greenspaces
Meet the needs of our visitors
Discover inefficiencies

13. Working with Others

14. Engaging the Community

15. Collaboration

16. So What? Allows us to adaptively manage our trails and greenspaces
Better integration with other trail systems
Builds goodwill in the communities we serve
Creates additional advocates for our trails and greenspaces

17. Managing Expectations

18. Nature in your backyard
Escape to adventure
Nature in your backyard
Albion Hills Conservation Area
Oak Ridges Corridor Conservation Reserve
Go far
Get away from it all
East Duffins Headwaters
Don Valley Brickworks

19. Providing Information

20. So What?
People know what to expect when they visit TRCA trails

21. Tips for Managing User Conflict
Knowledge is power
Work together
Set and manage expectations

22. Stay in Touch
Deanna Cheriton Supervisor, Greenspace Conservation
@TRCA_Trails