1. Promoting Official Statistics through Statistical Literacy Products
María J. Vinuesa
INE-Spain 15

2. Promoting Official Statistics through Statistical Literacy Products
1.- Context
2.- DIGICOM
3.- European Statistics Competition
4.- Benefits of the ESC
5.- Conclusion
30/10/2014

3. Context VISION 2020 Contexto VISION 2020 Situation:
Alternative sources and other data providers
Fake news

4. Context VISION 2020 Contexto VISION 2020 Objective:
Modernising communication and dissemination of European statistics
Improving promotion of official statistics
DIGICOM

5. DIGICOM Project Objectives:
Upgrading statistical products: innovative and shareable ESS products and services
Review of shareable good practices in member states and more advanced non-EU member countries
Systematic dialogue with users

6. Who are working on DIGICOM Project
Eurostat
18 National Statistical Institutes
50 experts (collaborative networks exchanging practices).
Around 50 colleagues from 18 national statistical institutes (NSIs) have volunteered to become involved in the project's implementation, which is intended to benefit the ESS as a whole. Beyond the NSIs' considerable participation in the project's activities, enhancing their capacity to innovate, outputs and deliverables are expected to be of high interest to the ESS since reusable solutions are given priority.

7. WP4 DIGICOM Project Contexto VISION 2020
One of its objectives: Improving Statistical Literacy
Inventory on Statistical Literacy (grid)
Study visits
Educational websites
Fairs
Seminars to teachers
Games
Statistical competition (Spain, Poland, Italy..)

8. European Statistic competition (ESC)
Digicom WP4
European Statistic competition (ESC)
It is an award competition in statistics, which aims to:
promote curiosity and interest in statistics
encourage teachers in the use of new materials (by promoting the use of real data)
show the role of statistics in various aspects of society
based on a successful practice conducted by INE-Spain.
organized by Eurostat and volunteering NSIs

9. 11 countries Around 11200 students 1200 teachers!! Around 3150 teams
ESC 2018: some figures
11 countries
Around students
1200 teachers!!
Around 3150 teams

10. Digicom WP4
European Statistic competition

11. European Statistic competition
Digicom WP4
European Statistic competition
Aimed at teenagers (14 to 18 years)
Two categories depending on the age group:
last two years of compulsory education (14 – 16)
last two years of high school (16 – 18)

12. European Statistic competition
Digicom WP4
European Statistic competition
2 parts:
the national competition (local language)
the European final (English)
The 6 finalist teams of the national competition of each country will take part in the European final (63)

13. European Phase Assignment:
Video: Why are official statistics important in our society?
2:00 min maximum
preferably in English

14. ESC promotion Set up websites
Workshop on Statistical Data Dissemination and Communication

15. ESC promotion Press releases
s to all schools and teacher associations in the country
introducing the competition at school visits and courses organized for teachers
Partnerships
s to the staff
Workshop on Statistical Data Dissemination and Communication

16. ESC promotion
extensive use of social media (Facebook, Instagram, Twitter, YouTube)
Workshop on Statistical Data Dissemination and Communication

17. ESC promotion Printed posters and flyers
Workshop on Statistical Data Dissemination and Communication

18. ESC promotion Making promotional videos Fairs
Engaging public figures who use statistics in their daily work ( project ambassadors)
Workshop on Statistical Data Dissemination and Communication

19. PROMOTE OFFICIAL STATISTICS
ESC promotion
Many of the actions to promote the ESC and many of the own activities of the ESC
PROMOTE OFFICIAL STATISTICS
Workshop on Statistical Data Dissemination and Communication

20. Benefits of the ESC
Partnerships with associations and ministries as they are strong and well-known institutions, the general public know us through them and trust us Example: Greece and France and their Ministry of Education

21. Benefits of the ESC
Use of our data Students and teachers start to know our websites, our products… - They had to search for information - Use Men and women in Europe publication

22. Benefits of the ESC
Contact with teachers (1200) They are really important!! - point of contact in schools - spread the information

23. Benefits of the ESC increase the visibility of OS
63 Videos “Why are official statistics important in our society? “ promoting OS in Social Media NSI websites Twitter Instagram Facebook Youtube
increase the visibility of OS

24. Benefits of the ESC
Internal promotion Benefits: staff involve themselves and their families talking about the ESC to relatives Example: Slovenia, Poland, Spain (bookmark at Christmas time)

25. Benefits of the ESC
Target group Benefits: they were “potential users”, but in the future they will be users or even respondents…

26. Benefits of the ESC
High-level judges: European selection committee Benefits: though their collaboration they are themselves promoting official statistics

27. Benefits of the ESC
11 NSIs working together - Working with others to amplify the message - Increase the visibility of the ESS - Increase trust in a particular NSIs, users see the NSI as a part of a other system

28. Workshop on Statistical Data Dissemination and Communication
Conclusion
Conclusion
Promoting statistical literacy
Official Statistics are being promoted 
Workshop on Statistical Data Dissemination and Communication

29. Promoting Official Statistics through Statistical Literacy Products
María J. Vinuesa
INE-Spain