1. Working with Letters, Memos, and E-Mail Messages
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

2. Sending Memos, E-mails, and Letters
Audience
Subject-matter
Tone
Formality
Strategy
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

3. Business Communication Essentials, Canadian Edition
Internal
Understand the organization’s mission
Identify potential problems
React to changes
External
Cultivate an impression
Respond to crises
Gather information
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

4. Business Communication Essentials, Canadian Edition
Format Differences
Audience
Internal
External
Types of messages
Memos s
Letters
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

5. Business Communication Essentials, Canadian Edition
Format for Memos
Memo title
Headings
The message
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

6. Business Communication Essentials, Canadian Edition
Format for s
Headings
Salutation
The message
Complimentary close (optional)
Name of sender
Contact information (optional)
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

7. Format for Business Letters
Letterhead stationery
Date
Inside address
Salutation
Subject line
The message
Complimentary close
Signature block
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

8. Improving Readability in Short Messages
Vary length of sentences
Shorten paragraphs
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

9. Using Lists and Bullets
Sequence your ideas
Heighten visual impact
Highlight key points
Simplify complex subjects
Help readers skim the text
Give readers a breather
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

10. Headings and Sub-Headings
Types of headings
Descriptive
Informative
Functions of headings
Organization
Attention
Connection
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

11. Improve E-Mail Readability
Subject lines
Easy-to-follow messages
Personalized messages
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

12. Observe E-Mail Etiquette
Practise courtesy
Send brief s
Compose carefully
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

13. Business Communication Essentials, Canadian Edition
Practise Courtesy
Compose offline
Know the audience
Clarify time zones
Avoid flaming
Limit messages
Respect cultures
Observe schedules
Prioritize s
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

14. Business Communication Essentials, Canadian Edition
Send Brief
Narrow your scope
Write short messages
Rely on short sentences
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition

15. Business Communication Essentials, Canadian Edition
Compose Carefully
Reply with care
Understand “cc” and “bcc” fields
Choose “Reply to all” carefully
Slow down
Reread and edit
© Pearson Education Canada, 2005
Business Communication Essentials, Canadian Edition