1. SMART CARD Club Member Portal Incentive Program
Program Launch: 1 Aug 17
Program Lead SVO
Key Contact Name: Jon Boyd, DSN:
Key Messages:
Air Force Club membership affiliation with Chase Credit Card is ending (contract expires in 31 Aug 17)
Chase credit card no longer required for membership
Club membership now managed online through a trusted partnership with memberplanet.com
Transition current club members and promote CMP to eligible members
Early-bird incentives chance to win $10K, paid lifetime membership and $1K, for members who connect by 31 August
Key Facts:
Beginning 1 Aug existing members have the opportunity to “connect” to their online accounts by visiting
Installation impact: potential loss of 25-50% of current membership revenue, but an opportunity to gain new members with the removal of the credit card as a requirement for membership
Payment options: preferred credit card, online checking; set up automatic payment via smart phone app or online
Members pay the same dues
Real-time notifications of club discounts, events and info
Easy transition process for existing members
Implementation/Action
Advertising/awareness materials available on usafservices.com and AFSVA Portal
Transition existing members and acquisition of new members
Installation Promotional Incentive programs-reimbursement up to $1K; chance to win up to $5K
Commanders actively engaged in deployment and promotion
Resources/Links/Links
SMART CARD
FSS Marketing Department-
Please use the attached slides to present current single Airman programs, events and services offered at your installation. Per AFPC/DPS, FTAC has set aside a 30 minute slot for each Marketing department to educate Airmen on FSS opportunities. This is the perfect time to promote all your single Airmen happenings!
The Communication Card is a quick synopsis of the Single Airman Programming Initiative (SAPI). Please work with your SAPI POC and Liaison to ensure current offerings are included in the slides attached. Develop/tweak the slides prior to each FTAC course to promote and enhance your installation programs.