1. Treat your Guests to the comfort of Home Sweet Home
Fresh-Baked Cookies can comfort in many ways.
Recognized as an universal comfort food.
Fresh-baked cookies elicit good feelings of home, family and happiness, creating positive and memorable experiences.
65% of people agree that “Food is an important source of pleasure in my life”
Offering comfort to your guests’ is priceless.
An inexpensive giveaway will provide the added-value customers seek.
Comfort can be given every time a guest checks in for under $0.20.
No other item establishes these feelings for such a small investment.
Generate revenue
Offer cookies & milk as a break item in your meeting rooms.
Sell dozen or half dozen bags to take on the go.
Use as a sales tool when selling meeting space.
77% of consumers identify “Homemade Taste” as an important cookie attribute
Cookies represent emotional health
With comfort foods, there is also an element of health at play—not of physical health, but an emotional health that plays off elements like family, love, and happiness. Consumers appear to be tiring of marketing directed around health and wellness and are spreading their own message—All foods are healthy, we just have unhealthy practices
Sources: Iconoculture 2008, CultureWaves® 2008; Iconoculture 4/2008; Technomic Menu Clips 10/08; The Toronto Star 11/2008; Yankelovich 2008; BrandMarketMonitor 2005