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Community Center Social Media Must Dos, Should Dos, & Don’t Dos
To Post or Not To Post Community Center Social Media Must Dos, Should Dos, & Don’t Dos
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Must DOs
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Why Get Social? The Reach
7 of 10 Americans use social media. 86% (age 18-29) 80% (30-49) Source: Pew Research Center
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Must: Be Online Promote Community Center photos, videos, stories
Your expertise, programs, services, people* Employees Success stories Events, fundraising Personalize Put a face on the center, people served Connect to news, current events Connect and Engage Online Photos
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Must: Be in the Conversation
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Must: Have Consent Forms
*
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Must: Have Timeliness
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Must: Be Responsive to Comments on Posts
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Must: Be Responsive to Messages
Take “Offline” Hand off to program Follow up
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Must: Engage Stakeholders
I. Who is your audience for each social media platform? Talk about connecting with or promoting stakeholders who are active on social media. Have goals and key performance indicators in mind. II. What are you trying to accomplish with your social media? With images or video, engagement always much higher.
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Must Plan: Themes Make It Easier to Coordinate
Visions Fridays We’re Hiring Wednesdays
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Must Plan: Calendar 7/11 Free Slurpee Day 7/17 World Emoji Day 7/28
World Hepatitis Day 7/31 National Avocado Day
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Must Have: Operating Procedures & Policies
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Example of Operating Procedures
Purpose Establish guidelines and processes to manager appropriate use of social media. Overview “On-duty” agency-related use of social media is authorized by Chief or designee. Use of social media “off duty” is considered problematic if it affect or interferes with work and work environment. Unauthorized use is for progressive disciplinary action.
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Example Cont’d. On-duty work-related use of social media is allowable provided it does not interfere with work. Off-duty use of social media must not violate HIPAA or other privacy/security regulation. Respect the agency, the people served, the board, vendors, employees, contractors, and volunteers
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Must Post: Rules of Engagement
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Must Post: Rules of Engagement
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Automated Responses
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Automated Responses Cont’d
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Must: Be Careful of Copyright Infringement
When to think copyright Images Brands Copy/paste When in doubt Share, double check or don’t use
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Should Dos
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Should: Address Current Events
Anthony Bourdain
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Should: Measure & Track What Is Working What Is Not
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Should Cont’d Use Toolkits (see below) Post news releases, events
Recycle, reuse content
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Should: Tag Community Partners
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Should: Share Community Partners
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Should: Actively Encourage and Recognize Employees
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Should: Mix Up the Types of Posts
Job Postings Employee Engagement Personal Stories
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Should: Address Negative Comments and Messages, Too
Complaint About the “R-Word”
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Should: Address Negative Comments and Messages, Too
Agency Vehicle Parked Illegally
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Merging Pages or Separating Pages?
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Top 10 Tips Tone: Professional Be clear, no jargon
Post regularly and include mix of photo, video, graphics, shares Tag people/partners/pages and use hashtag Be concise (140 characters) Include links for more info Don’t simply like a post Don’t autolink accounts Be timely, don’t overthink Proofread
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Good Facebook Post Also Includes
Highlights work on a mostly personal page Personal perspective Photos and/or Videos A Call to Action: “We are hiring! Share with friends.”
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Well-Composed Tweet Encourage people to highlight event/news
Includes photo (happy people AND a marketing information, i.e. sign) Explains reason for photo/event Provides commentary Uses popular hashtag (Could have
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Instagram Tips Nicely composed photo Show and tag people
Use popular hashtags Tie in other references
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Common Excuse: No Time Create “lists” in Twitter to organize people you follow by topic. Use Tweetdeck or Hootsuite to view lists and schedule tweets. Schedule posts. Schedule time to check daily, weekly.
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Don’t Dos
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Facebook Live Can’t have copyright music in background or it will be deleted
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Do Not Share Protected Health Information
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Join the Conversation Conversations are happening online about you…
Join in Engage Learn Measure Spread the word “Play”
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Thank You Questions? Catherine Carlton Catherine.Carlton@mhmrtc.org
My Health My Resources online: Connect with us facebook.com/mhmrtarrant mhmr_tarrant mhmrtarrant
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