1. Paul Simmons Head of Marketing June 2019
Sustainable Living
Paul Simmons Head of Marketing June 2019

2. Rise of the ethical consumer
(2019) Morris Hargreaves McIntyre, Marwell Zoo Visitor Research

3. WHAT IS PALM OIL? What is palm oil? Why it’s used:
High melting point, since palm oil is semi-solid at room temperature, it has a variety of uses from baking products and spreads to frying. Though animal fats also have this quality, they are far more expensive to produce.
Cheap production – can use the see stone as well as the flesh

4. What is it in? WHAT IS IT IN?
Pastry items – pies, sausage rolls, quiches
Bread
Cakes
Ice Cream
Pizza
Biscuits
Frying oil (Fish and Chip market)
Dried mixes and packet soup
Cosmetics and cleaning products
What is it in?

5. CROP ALTERNATIVES

6. OIL PALM PLANTATION
Oil Palm Plantation

7. UNSUSTAINABLE PALM OIL
The Effects of Unsustainable Palm Oil

8. SUSTAINABLE PALM OIL Oil Palm Plantation Profitable for the business
while not harming people or the environment
No deforestation
Wildlife corridors
No forest fires
Permission from local communities
Giving land back
Improved working conditions
Economic development
Assess land for high carbon stock and high conservation value before developing new plantations, and obtain land use permission from communities using a process known as ‘Free, Prior and Informed Consent’.
No deforestation, no peat development
Wildlife corridors
Working conditions – no child labour, support for families
Farmers stop burning land to clear it
Giving land back
Economic development SEA

9. WHAT ANIMALS ARE AFFECTED?
What is palm oil?

10. WHAT ANIMALS ARE AFFECTED?
What is palm oil?

11. SUSTAINABLE PALM OIL CHALLENGE
Increase demand for sustainable palm oil in the UK market
Over the last 4 years Chester Zoo have been working towards this goal. I hope to explain how transformative this project has been for us as an organisation and some of the key characteristics of our campaign that have led to it’s success. Finally I’ll discuss why we decided to create the ‘palm oil city’ project and our progress so far.

12. Case Study

13. A MULTIDISCIPINARY APPROACH
CONSERVATION
MARKETING
LEARNING

15. FIRST STEP: RESEARCH
An investigation into the knowledge and use of sustainable palm oil in Winchester
80% of respondents had no knowledge of palm oil as an environmental issue
Around 40% were unsure whether palm oil was found in their products or not.
Multiple barriers were preventing them from using sustainable palm oil within their restaurants, with the biggest barriers highlighted as
Cost
Availability
Knowledge
High willingness to engage with us on the topic from local restaurants
Over 60% of respondents answered positively

16. BECOME A SUSTAINABLE PALM OIL CITY CHAMPION
STEP 1
Make your pledge
STEP 2
Make one change*
STEP 3
Tell everyone about it!

17. WANT A GOLD STAR? STEP 4 STEP 5
Send a Palm Oil Audit form to your suppliers.
STEP 5
Repeat the audit every year and ensure that any new products that you source are sustainable.

18. Sample Targets
25 Restaurants, cafes, hotels and fast food outlets (incl. Fish and chip shops) 5 Workplaces that offer staff catering services 2 of 5 Schools (local authority, catering provider for the majority of schools or consortium of schools), Colleges, Universities, council food outlets (a key catering provider to a large proportion of council outlets) and hospitals (key catering provider). 3 Visitor attractions or leisure facilities (zoo, science centre, football club, gym) 3 Manufacturers or retailers based in the city or district.
We’ve got 5 different stars of criteria which reflect different areas such as star 2 = 5 workplaces and star 5 = 3 manufacturers

19. SUPPORT FOR CHAMPIONS Website Step by step Resources Facebook group
Experts
Create a community
Successes – social norm
Events
Networking and talks
Collaboration
Promotional materials
Social norm
Tool for public – website guide

20. SO FAR IN CHESTER… 53 champions (35 gold star)
Sustainable palm oil city map
Celebration event
5 networking events
Network of over 200
143 toolkit downloads
284 individual pledges
Schools
Member of Parliament (MP) for Chester and local council
National engagement
12 month process

21. SUSTAINABLE CITIES ACROSS THE WORLD

22. Thank you for listening