1. Communication Initiatives for NHMCCD
The Marketing Council April 13, 2007

2. Star Newsletter: 6 pages Mails to 700,000 homes
Page content: News (explain need, growth) Workforce / SBDC / Entrepreneurs Partnerships ALL
Mails July, October

3.
Goal:
Grow awareness and enrollment of the district’s workforce programs, employee training opportunities & SBDC services
Target Audiences:
Mid- and small business owners Corporate trainers

4. NHMCCD@Work: Specifications:
Distributes by
Brings readers to server for additional information & links
Distributes monthly at first
Is sent early Monday a.m.

5. NHMCCD@Work: Content:
Helpful tips, trends, news alerts important to audience
Workforce or corporate training courses, opportunities
Successful client company, business leader or entrepreneur
SBDC news

6. NHMCCD@Work: Interactivity:
Bring reader to site to access additional information and sign up for services, courses, promotions
Build a customized distribution list as articles are “passed around”
Incentives to “subscribe” may include a free workshop or gift

7. NHMCCD@Work: Timeline: First distribution: May 2007
Monthly through September
If successful: Bi-monthly or weekly thereafter
Other e-Newsletters to follow
(Distance Learning)