1. Summary of Spring 2019 SEM Findings
May 8, 2019

2. Contents What is the data telling us?
What did we learn about the programs and topics we explored?
What questions remain?
Synthesis and emerging recommendations

3. Headcount: down 4.6% in 5 years

4. FTES: down 16% in 5 years

5. Average face to face units taken:
Average face to face units taken: down 54% in 5 years Average online units taken: down 38% in 5 years
Hybrid
Face to Face
Online
% of Enrollments
Average Units
14%
9.0
63%
8.8
23%
4.8
8.7
67%
9.3
19%
4.6
8.3
70%
9.4
16%
4.3
12%
8.5
72%
9.2
17.5
75%
18.7
13%
8.1
78%
19.0
10%
7.8
Includes only students who enrolled in the respective course modality
Average Total Units Enrolled Per Student Per Academic Year

6. San Mateo County Population Ages 18-35 Cañada Students (unduplicated)
Major Demographic Shift: County population is getting older Cañada’s share of college-age residents has remained the same
2013
2014
2015
2016
2017
San Mateo County Population Ages 18-35
168,589
168,746
167,426
165,591
164,205
Cañada Students (unduplicated)
11,446
11,695
11,641
11,278
10,947
Share 7%

7. Enrollment management in the age of resource constraints…

8. Enrollment management in the age of resource constraints…
more enrollment
more resources

9. Enrollment management in the age of resource constraints…
simple harmonic motion

10. Enrollment management in the age of the completion agenda…

11. Enrollment management in the age of the completion agenda…
Recruitment
Persistence
Completion

12. Enrollment management in the age of the completion agenda…
Recruitment
Persistence
Completion
START Strong
STAY Strong
FINISH Strong

13. Recruitment: 66% down to 34%??

14. Fall to Spring Persistence Rate
College for Working Adults
91%
STEM Center
89%
Promise Scholars
88%
First time full time students
83%
Canada “home” campus students only
63%
College Overall
57%

15. Completion 2013-14 2014-15 2015-16 2016-17 2017-18 Degree completion
Degree completion
422
463
486
585
558
Transfer
260
293
276
307
341
Certificate completion
400
332
244
292
372
TOTALS
1,082
1,088
1,006
1,184
1,271
Duplicated data

16. Top Majors Declared 2013-18 Undeclared Major AA/AS Degree 4,002
Students
Completers in 2018
Undeclared Major AA/AS Degree
4,002
Business - Administration (2884) & Mgmt (539)
3,423 50
Education and Human Development
2,070 86
Psychology
1,989 46
Computer Science
1,235 14
Engineering 
1,143 10
Allied Health
964 33
Fashion
923 23
Kinesiology
882 8
Nursing
860
English 
831 5
Biology
826
Accounting
815
General Liberal Arts & Science
691
Medical Assisting
653 27
Radiology Technology
588
Multimedia Art
586
Interior Design
581 63
Sociology
537
Administration of Justice
475

17. Information Technology
Regional Share of FTES
College
Business & Management
Information Technology
Canada
84%
59%
DeAnza
107%
140%
Foothill
131%
113%
San Francisco
58%
78%
San Mateo
150%
Skyline
83%
20%

18. Topics Explored College for Working Adults
Dual Enrollment and Middle College
Online Education
Career Education
International Students
KAD and the new Building 1
STEM Center Innovations

19. College for Working Adults (CWA)
250 students with above average completion rates
Cohort Scheduling: classes are offered at specific times
Wrap-around services (counselor; tutors (2) graduates of the program who are embedded who also serve as TA’s); may add a third psychology tutor)
Communication: Canvas class for the CWA community
Students can communicate with each other and the program;
Announcements posted there;
Calendar is posted there for tutor sign-ups

20. Dual Enrollment 168 dual enrollment students 107 Middle College
762 other concurrent enrollments
Students with early college experience have better outcomes:
More likely to enroll in college
Higher course success rates
Greater program completion rates
Goal: Increase college and career exploration opportunities for student from feeder high schools
San Mateo CCD
College of San Mateo
Canada College
Skyline College
High School Graduating Years
Total Public High School Graduates in San Mateo County
High School Graduate Enrollment
Take Rate
2008/09 – 2012/13
28,693
15,594
54%
7,693
27%
5,040
18%
8,736
30%
2009/10 – 2013/14
29,395
14,379
49%
6,809
23%
4,299
15%
7,884
2010/11 – 2014/15
29,747
14,078
47%
7,082
24%
4,742
16%
8,018
2011/12 – 2015/16
29,951
13,701
46%
7,142
4,851
7,734
26%
2012/13 – 2016/17
30,313
13,503
45%
7,271
4,932
7,681
25%

21. Online Education: FTES by Instructional Modalities

22. Online Education
Online enrollment is increasing, while face to face is declining
Divisions and departments to follow clearer guidelines when deciding what to offer online
Committee recommendations re college values for online ed:
Make scheduling decisions and whether to offer a course online with (different types of ) student needs and related data in mind
Always preserve face-to-face options as much as possible
We don’t want to be an online college – we want to ensure students have options in their learning modalities
We have equity issues: access and course success
We must provide online student supports (Net Tutor, etc.)
We much require faculty teaching online to participate in online teaching pedagogy training regularly

23. Career Education Headcounts are consistently 3,500+
Flagship “design” and Education programs are a known draw for the campus
Growth and innovation of programs is critical
Need a greater presence and course offerings downtown
Marketing programs is a major effort that needs ongoing support
Early exposure to “design” or careers for youth and career changers needs to be scaled
Partnerships with 4-years could help bring some BA courses to campus & deepen pathway (SEM Committee supports exploration of partnerships with SJ State (Digital Art) and SF State (ECE))
Partnerships with employers are critical but faculty can only do so much…
Campus alignment and strengthening of relationships with employers and expansion of job shadowing, internships, job placement functions across Divisions and with the Career Center is critical

24. International 136 students per year now – can grow!
Target markets: Au pairs, SVIEP students, families in the local area
Major reasons students come: our programs (design, STEM); our location in Silicon Valley; our small size and personal attention
Challenges: our name (confusion)
Opportunity: Hybrid program: students do year 1 online from their home and year 2 here on campus

25. Kinesiology, Athletics, Dance (KAD)
1,116 current headcount (KAD)
Headcounts have fallen by 36% over the last five years:
Repeatability rule change impacted FITNESS enrollments
Lack of facilities (now)
Student outcomes are all above average
Program provides aligned counseling, regular progress reports, information via workshops, creates culture of “belonging”
Great opportunities exist with the new building, but how can we afford to invest in new faculty, coaches and programs?

26. STEM Center 886 students participated in STEM activities in 2017-18
Higher persistence rate: 89%
Programs include many “best practices” also indicated by CUNY-ASAP and Guided Pathways:
Career exploration
Retention specialist and aligning counseling support
Cohorting, events, and the physical location of the STEM Center create a sense of belonging
Supplementing Instruction: EPIC, tutoring

27. These programs (CWA, STEM, Athletes, Promise) have things in common:
Students are in a cohort or in a defined program with peers
Counselor(s) are aligned with and highly knowledgeable of the program and its requirements
Success Teams: Counselors, Retention Specialists work together
Student level data is reviewed regularly (SEPs +) and students monitored and kept informed re what they need to do to achieve their ed. goals
Supplemental Instruction (EPIC; minimum tutoring expected)
Students are encouraged to attend full time (12-15 units/term)
Instructional faculty are aligned with the program – offering contextualized support
Career exploration and development is baked in to the student journey

28. Guided Pathways – QFE Action Items
Complete-ability
Increased accuracy of Student Education Plans which can inform course scheduling
Grouping degree programs into ‘Interest Areas’ or ‘Meta Majors’
Optimization of the class schedule to avoid class cancelations and conflicts
Alignment of support services with interest areas
Implementation/expansion of various high school engagement strategies: Dual Enrollment, Summer Programs, Outreach Events, etc…
Modification of the current Priority Enrollment Program (PEP) to better serve incoming students

29. Guided Pathways – QFE Action Items cont…
Expansion of cohorts via learning communities
Expansion of Support (including Job Placement and Career assistance) and Instructional Programs
Identification of job placement data tool
Streamlining the application process
Providing the needed support for FAFSA completion
Development of a First Year Experience program
Development of Bridge Programs

30. Remaining Questions and Issues
Streamline matriculation process: CRM
Name change? – Committee will rec to PBC that we continue this conversation – IPC can take this on? The group looking at this name change needs to include some reps from the community – and get professional help
Key messages and who are the audiences for each message?:
Small college
Personalized attention – true?
Career Education programs
STEM Center
15 to Finish
Promise, Athletics, Transfer, Affordability
Other?
How do these messages align with our goals?
A group that works on messaging and a possible name change should be a sub-group Outreach Alignment Group – who is charged with an internal communications plan and “reporting to the campus”
Aligning outreach -

31. Data collection and monitoring
Please complete this table as much as possible on behalf of your program:
Student Headcount
Recruitment Goal
Persistence Goal
Completion Goal
Promise Scholars Program
330
500
(goal after 3 years)
Who is your program's point person to be engaged in campus-wide outreach alignment?
Name:
Marisol Quevedo

32. Next steps Aligning outreach
Enrollment Management strategies and metrics v. overall strategic planning initiatives
SEM Plan to PBC early fall 2019

33. Extra Slides

34. Key Performance Indicators
Enrollment
Student progress and success (overall and by sub-population)
Program quality
Fiscal health

35. High Level of Purpose
Antipathy/Insecurity
Belonging
Low Level of Purpose

36. Net decline of 19,272 low and moderate income households in 5 years

38. Completion: Gender imbalances
Major
Awards
Award Earners (Unduplicated)
% Female
% Male
Median Age
University Transfer: CSU GE (CERT) 88 86
67.4%
30.2% 23
Interdisciplinary Studies (AA) 84 76
65.8%
32.9% 25
Interior Design (CERT) 43 34
91.2%
8.8% 45
Preparation for Academic (CERT) 40
90.0%
7.5% 31
Early Childhood Education (CERT) 37
97.3%
2.7% 27
Allied Health (AS) 33
84.8%
12.1%
Early Childhood Education (AS) 29 28
100.0%
0.0% 26
Business Administration:CSU (AS-T) 24
25.0%
70.8%
22.5
Psychology: CSU (AA-T) 22
90.9%
9.1%
Economics: (AA-T) 21
28.6%
71.4%
Interior Design (AS) 20
5.0% 44
University Transfer: IGETC UC (CERT)
40.0%
60.0%
Economics (AA) 18
38.9%
55.6%
23.5
Psychology (AA)
77.8%
22.2%
25.5
Medical Assistant (CERT) 16
93.8%
6.3%
27.5
Communication Studies (AA) 14
35.7%
57.1%
Communication Studies:CSU (AA-T)
64.3%
Business Administration (AS) 13
76.9%
23.1%
Early Childhood Education: (AS-T)
Sociology: CSU (AA-T) 12
75.0%
Data: Degrees and certificates awarded during Fall 2017 and Spring 2018

39. Sections Headcount FTES FTEF Load
Highest Enrolled Departments
Fall 2017
Sections
Headcount
FTES
FTEF
Load
Mathematics 47
1679
247 13
557
English
1213
139 11
366
Biology 28
818
152 8
544
English Second Language 27
691
128
467
History 16
574 58 3
546
Early Childhood Education 21
444 56 4
402
Psychology
417 43 2
539
Business 14
409 46
491
Communication Studies 12
400 42
529
Phys Ed - Fitness 15
394
556
Economics 9
297 31
512
Chemistry 10
278 76
526
Philosophy 7
249 1
452
Art
244 35
445
Political Science
243 24
496
Computer Information Science
219 33
429
Career and Personal Development
213
492

40. Lowest Enrolled Departments (Fall 2017)
Sections
Headcount
FTES
FTEF
Load
Radiologic Technology 9 39 36 3
426
Architecture 1 4
540
Geology 2 33 5
375
Environmental Science 31
465
Health Science 30
450
Human Services 21 22
Reading 19
285
Linguistics 16
#DIV/0
Humanities 15
213
Paralegal Studies
261

42. Top 20 classes by enrollments (2016-18)
18 out of 20 are online
14 out of 20 are mathematics
Average enrollment: 73

43. Census Enroll Count Section
Total Ftes
Mis Online
Term Code
Department
Course Number
Meet Schedule
Meet Begin Time
Meet End Time
Meet Hours Weekly
Enroll Count Section
Census Enroll Count Section
15.5 O
201605
Mathematics
120
13.4 77 93
9.0
Oceanography
100 8 84 90
8.9
201603
2.7 80 89
13.3
4.5 56
16.2
CIS
118 17 59
201608
110
4.8 63
10.1
200
10.7 53 76
12.3
201703 60 74
11.8 47 71 51
9.3
3.8 70
3.6 50
11.7
201708 48 67
6.7
History
201
2.9 44
5.9 N
Art
128 F
1210
1550 4 64
201808
6.3
201805
Early Childhood Ed.
212 6
10.3
201803 62
8.1 MW
1110
1300 61
6.0
250 41

44. Departments with lowest load (2017-18)
INDV
202
Humanities
213
HMSV
221
Paralegal
276
Medical Assisting
280
Reading
285
Spanish
290
Varsity Sports
313
Kinesiology
333
Geology
346
English
363
Music
381
Cooperative Education
387
INTD
392
Drama
399
Engineering
Departments with lowest load ( )

45. Departments with highest load (2017-18)
Geography
653
Oceanography
652
Dance
593
Philosophy
569
Anthropology
566
Fitness
562
History
560
Mathematics
557
Psychology
550
Biology
547
Chemistry
539
Communications
522
Political Science
518
Business
514
Literature
Departments with highest load ( )

46. Data Dashboards Demo

47. Majors v. Degrees Most Popular Majors in 2016 Number of Students
Number of Degree Earners 2018 1
Business Administration
311 43 2
IGETC2 UC Certification
256 18 3
CSU GE Certification
253 62 4
Psychology
216 28 5
Early Childhood Education
194 6
Engineering
185 8 7
Fashion Design
167 17
Interior Design
151 48 9
Medical Assistant
148 13 10
Allied Health
146 26 11
Child Dev-Early Care & Edu
130 12
Accounting
121
Radiologic Technology
111 19 14
IGETC1 CSU Certification 93 15
Nursing 92 16
Life Sciences - General 89

48. Business degree takes 4 semesters + 2 summers…

49. PBC Task Force: Other opportunities for growth?
Building 1 –re-building the Athletics/Kinesiology/Fitness programs
Increasing “early college” experiences via dual enrollment, etc.
Changing the narrative at the local high schools with:
AB 705 and placement via HS GPA
Promise Scholars Program
Shuttle?
CE job placement plan
TAG agreements and (AA-Ts/AS-Ts) and the marketing of them
First Year Experience?
Meta-majors?
Other initiatives from Guided Pathways or others?
Scale Financial Aid trainings for area parents (especially for the parents of first generation students)

50. What will AB 705 implementation mean for persistence?