1. NASCAR Fans are Motorcycle Enthusiasts
Prepared by NASCAR Analytics & Insights
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2. Research Overview
MOTORCYCLE PARTICIPATION: NASCAR fans are more than twice as likely as non-fans to participate in motorcycling and they are more likely to participate every chance they get.
MOTORCYCLE LICENSE: NASCAR fans are 2.5x as likely as non-fans to have a motorcycle license.
MOTORCYCLE OWNERSHIP: NASCAR fans are 2.5x as likely as non-fans to own a motorcycle.
MOTORCYCLE-RELATED SPORTS: NASCAR fans are multiple times as likely as non-fans to watch motorcycle-related sports.

3. Motorcycling Participation
NASCAR fans are more than twice as likely as non-fans to claim to have participated in motorcycling in the past year.
Participated (past year)
NASCAR Fans
Non-Fans
Index NASCAR Fans
vs. Non-Fans
Motorcycling
11% 5%
220*
Read: 11% of NASCAR fans claim to have participated in motorcycling in the past year compared to 5% of non-fans, a 220 index. In other words, NASCAR fans are more than twice as likely as non-fans to participate in motorcycling.
Among those who participate in motorcycling, NASCAR fans are more likely than non-fans to participate in motorcycling every chance they get.
Participate “Every Chance I Get”
NASCAR Fans who Participate in Motorcycling
Non-Fans who Participate in Motorcycling
Index NASCAR Fans
vs. Non-Fans
Motorcycling
51%
35%
146*
Read: Among those who participate in motorcycling, 51% of NASCAR fans claim they participate in motorcycling every chance they get compared to 35% of non-fans, a 146 index.
In other words, NASCAR fans who participate in motorcycling are +46% more likely than non-fans who participate in motorcycling to participate in motorcycling every chance they get.
Source: Simmons National Consumer Survey (Fall Full Year 2015).
The asterisk (*) indicates statistical significance at the 95% confidence level.

4. Motorcycle License
NASCAR fans are 2.5x as likely as non-fans to have a motorcycle license.
Have a Motorcycle License
NASCAR Fans
Non-Fans
Index NASCAR Fans
vs. Non-Fans
Have a motorcycle license
15% 6%
250*
Read: 15% of NASCAR fans claim to have a motorcycle license compared to 6% of non-fans, a 250 index. In other words, NASCAR fans are more than 2.5x as likely as non-fans to have a motorcycle license.
Source: Simmons National Consumer Survey (Fall Full Year 2015).
The asterisk (*) indicates statistical significance at the 95% confidence level.

5. NASCAR Fans who Own a Motorcycle Non-Fans who Own a Motorcycle
Motorcycle Ownership
NASCAR fans are more than 2.5x as likely as non-fans to own a motorcycle.
Own a Motorcycle
NASCAR Fans
Non-Fans
Index NASCAR Fans
vs. Non-Fans
Own a motorcycle
13% 5%
260*
Read: 13% of NASCAR fans claim to own a motorcycle compared to 5% of non-fans, a 260 index. In other words, NASCAR fans are more than 2.5x as likely as non-fans to own a motorcycle.
Among those who own a motorcycle, NASCAR fans are just as likely as non-fans to have acquired a motorcycle recently.
When Acquired Most Recent Motorcycle
NASCAR Fans who Own a Motorcycle
Non-Fans who Own a Motorcycle
Index NASCAR Fans
vs. Non-Fans
Acquired in past 2 years
23%
100
Read: Among those who own a motorcycle, 23% of NASCAR fans claim to have acquired their most recent motorcycle in the past 2 years compared to 23% of non-fans, a 100 index. In other words, NASCAR fans who own a motorcycle are just as likely as non-fans who own a motorcycle to have acquired a motorcycle recently.
Source: Simmons National Consumer Survey (Fall Full Year 2015).
The asterisk (*) indicates statistical significance at the 95% confidence level.

6. Motorcycle–Related Sports Consumption
NASCAR fans are multiple times as likely as non-fans to watch various motorsports involving motorcycles.
Watch Motorsports Involving Motorcycles (claimed)
NASCAR Fans
Non-Fans
Index NASCAR Fans
vs. Non-Fans
X-Games
12% 4%
300*
Supercross 6% 1%
600*
Arenacross
400*
Read: 13% of NASCAR fans claim to watch the X-Games compared to 4% of non-fans, a 300 index. In other words, NASCAR fans are 3x as likely as non-fans to watch the X-Games.
Source: Simmons National Consumer Survey (Fall Full Year 2015) and Scarborough (USA+ Release 1, 2015).
The asterisk (*) indicates statistical significance at the 95% confidence level.

7. Thank You
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