1. Sky The challenge What we did The results Now TV
Sky Now wanted to advertise the Premier League fixtures in a fitness environment at a time when people might be thinking about what to watch later..
What we did
Multiple different pieces of copy were used across different regions at different times in both Health Clubs and Leisure Centres to directly target their audiences.
The results
The campaigns were seen by 4,730,00 people whilst in their leisure time and thinking about what to put on the TV later on.
Environment: Health Clubs
Media: Digital
Campaign: National