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Marketing Careers in Marketing.

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Presentation on theme: "Marketing Careers in Marketing."— Presentation transcript:

1 Marketing Careers in Marketing

2 Marketing Careers Vocab
Market Researcher – determines and analyzes consumer buying behavior through research. Non-Profit Organization – a charity or service organization that does not seek to make a profit Retailer – A merchant who sells goods directly to a consumer. Product Manager – determines and implements techniques for marketing specific products; may perform all outbound marketing activities.

3 Marketing Careers Vocab
Online Retail (E-Tail) – sell merchandise on the Internet and through other electronic means Wholesaler – sells products generally in large quantities to retailers Marketing Consultant – offers assistance to businesses for boosting sales, perfecting customer service, licensing products, etc. New Product Planner – studies market research and determines how to best place a new product or service into the market

4 Marketing Careers Vocab
Systems Analyst – provides guidance to managers faced with marketing problems Distribution Manager – plans and directs all aspects of the distribution of goods Direct Response Marketer – solicits consumer response to advertising and markets to the consumer based on this contact Media Buyer – buys media space and assists with advertising campaigns

5 Marketing Careers Vocab
Account Executive – sales representative; given to higher level sales staff Public Relations Specialist – plans and distributes information about a business to promote a positive image of the company International Marketer – promotes the company’s product to clients in foreign countries Search Engine Marketing – manages a company’s Web presence and ratings on search engines

6 Marketing Careers Vocab
Brand Manager – plans and directs marketing of specific brands within a company Marketing Communications Manager – produces, implements, and manages communications programs to publicize the company, products, and services Sales Promotion Manager –develops plans to implement sales promotion in business including budgeting, timeline, and planning.

7 Marketing Careers Vocab
Advertising Sales Director – develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective. Social Media Marketer – utilizes social media to market goods or services to consumers Call Center Agent (outbound) – calls prospective customers and attempts to sell a good or service

8 Marketing Careers Vocab
Business Data Analyst – gathers, studies, and analyzes data Exhibit Display Designer – creates designs for product displays Leasing Specialist – markets and manages products through leasing Web Product Manager – manages the marketing of goods and services on the Web

9 Marketing Careers Vocab
Webmaster – develops and enhances the operation of the company’s Web site Copywriter – produces content for advertisements Technical Support Specialist - assists consumers with products marketed by the company Customer Service Representative – provides assistance to customers with questions or concerns


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