1. How to publish in style Gustaf Olsson & Zhiguo Yuan Lund Univ
How to publish in style Gustaf Olsson & Zhiguo Yuan Lund Univ. Sweden Univ. of Queensland, Australia
September 2018

2. The issue is not what you need to say...
remember
The issue is not what you need to say...
but what the reader wishes to learn
The global water challenge is deemed to be of high risk, for human wellbeing and the sustainability of our planet;
Climate change coupled with population growth, urbanisation and increasing demands and competition for drinking water and water for industry, agriculture and nature are creating unprecedented challenges;
In the near future, water will determine how economic development, human well-being and environmental sustainability will be achieved;
A key aspect of turning the global water challenge into an opportunity is increasing the robustness and resilience of our water systems. Investing in man-made and natural infrastructure building on pioneering science, innovating technology and leading practices is vital.
Through its fostering of cooperation and collaboration, its focus on innovation in technology and practice, IWA is a global leader in meeting these challenges.

3. Identify your messages
What your data says
What is known
from the literature A B C D E
The winner is E
“The data also
reveals A&C, and
confirms B&D”
What the reader wishes to know

4. The audience should influence the style!
Who is the Reader?
What is the key message?
Which journal?
Specialists?
Practicing engineers?
Interdisciplinary?
The audience should influence the style!

5. Aspects of your publication
Catching the readers attention
Title
Abstract
Introduction
Conclusions
Describing the results
Discussing and explaining the results

6. Title – make it simple!
Why say: ‘The effect of heating the albumen and vitellus of the Gallus Gallus Domesticus contained in calcium carbonate in H2O to K’ when ‘Boiling a chicken egg in water’ says it?

7. The title
Use the title to decide on the direction of your paper – the title should catch their attention.
Express only one idea or subject in the title
As short as possible – but still informative!
Important words placed first
No abbreviations or jargons
Subtitles can be useful

8. introduction
Early in the project: Sketch the introduction to clarify your thoughts
After the work is finished: Complete the introduction!

9. Introduction (2) Start the introduction with: Purpose of the paper
Research challenge
Then
The background – the motivation
Earlier work, literature review
Finally
The hypothesis – suggested solution to the problem
The big picture of the results
Overview of the paper

10. Materials and Methods
How you did it
Should be possible to verify by the reader
Always a balance between brevity (cannot describe every technical issue) and completeness (the reader has to understand what happened)
Describe the methods (not only “I used the software XYZ and found”)

11. Materials and methods - results
Describe the results qualitatively in a paragraph before you present the numbers
Be careful with statistics! Before any analysis, look at the data and try to find out qualitatively what the data tells you
The data should lead you to the conclusions

12. results
If you can summarize the results in a figure, do that! Remember – there is usually only space for 2-3 figures!
Tables are useful. Not too long or too detailed – only the key results
Details of the results can be published on a website or in an internal report.
Sometimes you may also present the raw data in an appendix

13. Be careful with numbers and their accuracy!
“The mineral element contents were high concentrations of
K (5,458.33± mg/100 g) and
Fe (210.30±2.47 mg/100 g). “
5,500±950
210±2.5

14. All data are not gaussian!
Pharmaceutical occurence …. (ng/L)
N4-zz ± 261
N4-zz ± 265
N-zz ± 24

15. discussion
Discussion is the heart of the paper – be careful to present the results clearly
The main function is to answer the questions posed in the Introduction
It is not sufficient to present the results. Try to explain them!
Explain and discuss results that may be surprising!
Edit, edit, edit….

16. conclusions
the “take-home” message of the paper
short, concise statements of the results – no explanations
not an extension of the discussion
not a summary of your paper
no references
will also show implications for future research

17. Finally Revise, revise …… Ask colleagues to review before you submit
Find an experienced writer to check the language
Ask if your friend (who is not a specialist!) can understand the introduction
Revise again!

18. Please contact Gustaf Olsson Zhiguo Yuan Lund University, Sweden
Zhiguo Yuan
Univ. of Queensland, Australia

19. Thank you for coming to this Session
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