1. Nhat Nguyen Jeff Andrews Anant Pandey Zachary Rubel Tyre Wilson
WATERisLIFE
Nhat Nguyen
Jeff Andrews
Anant Pandey
Zachary Rubel
Tyre Wilson

2. Our Mission Statement
WATERisLIFE’s mission is to provide clean water, sanitation, and hygiene programs. Saving Lives. Transforming Communities

3. Company Background Found in 2009 by Ken Surritte
Non-Profit Organization
3 major product offered
Newcomer in industry, but have already made huge advances

4. Facts and Goals 780 million people without proper drinking water
Child death from diarrhea every 21 seconds
1.5 million deaths per year
Aims to be the leading company in water filtration services
Long-term goal is to eliminate the world’s water shortage problem completely

5. Industry Analysis Global industry Growing market
60% of all activities are from top 5 companies
WATERisLIFE

6. Doesn’t offer products, only charitable donations
Strengths
Weaknesses
WATER.ORG
Celebrity Endorsement
Heavily funded and experienced
Most known of all water charities
Doesn’t offer products, only charitable donations
Faces fierce competition from product offering companies
LifeStraw
Direct competitor to WiL’s straw
Largest consumer base
Only offers one product, the LifeStraw
Heavily dependent on sales of one product
CHARITY:WATER
Financially backed by private companies
100% of donations are given to charities, no overhead
Doesn’t offer products
Potential for funders to back out

7. Customer Analysis
Problem Recognition
Awareness of water problem in large parts of the world
Self compelled to make a difference by donating to charitable organizations
Willingness to make donations and buy products to make a difference
Information Search
Possible companies that offers charitable services
News articles and blogs on which charitable water company makes the biggest difference
Social media and advertisements play a large part in swaying consumer decision
Alternative Evaluation
Does other charitable organization donate larger percentage of my donation?
Are other company’s product more sustainable?
Does it create a bigger difference than this company?
Purchase Decision
No promotions or deals, just products that makes a difference.
Online only retailer, has to buy in bulk.
Multitude of product SKUs to choose from, from inexpensive straws to large scale water filtration pump
Post-Purchase Behavior
Consumer feels good that they are making a difference in the fight against water scarcity crisis
Will persuade consumer to donate more because of ease and the effect it has on the human psyche.

8. SWOT Analysis Strengths Weaknesses Opportunities Threats
Cheap and portable The Straw filter is able to be distributed to many locations in short amount of time
Board members are respected members of the healthcare community
Sponsorship from well respected organizations like WWF, UN, and UNICEF
Technology is patented and well engineered to last for decades
Team of highly sought after scientists working on improvements and advances.
Weaknesses
Relatively new company that will face many challenges like infrastructure and resource management.
Getting the public to acknowledge that water crisis is a real epidemic in large parts of the world.
Getting financial backing from large investing firms like Morgan Stanley or Goldman Sachs.
Public not able to see if products are durable or not, because it's not sold to the public.
Opportunities
Changes in how people view the poor and more public recognition on the epidemic that is unsanitary drinking water.
More public acknowledgment means more funding and more people willing to invest in this company.
Changes in technology that will make water filtration cheaper and more efficient.
Threats
Less public acknowledgement of clean drinking water problem.
Less funding from investors and venture funds
More reliable and cheaper way to make drinking water available to communities.
Mass migration out of communities where clean drinking water is not available.

9. Market-Product Focus Segmentations Targeting Positioning
Third world communities Extremely impoverished communities Top 4: Haiti, Ghana, Kenya, and India
All segments are attractive Boundless opportunities in most third world countries
Product must be beneficial and inexpensive Product must be durable and long-lasting, with minimal upkeep
Segmentations
Targeting
Positioning

10. Product Strategy Growing Period Little Direct Competition
Low Cost Allows for More Donators
Social Media

11. Distribution Strategy
The overall distribution strategy is very simple as the end product is delivered by the WiL volunteers. This insures that their products are delivered to right places at the right times.
Final Destination affects channel choice
Need-Basis
Forward Integration

12. Price Strategy Cost to function is outstanding
Cheap to make and sell, while providing huge benefits
Will try to remain as donation based as possible
Not profit or sale oriented
No set price or goal price, since we are a non-profit

13. Promotion Strategy
Word of mouth and positive feedback
Social media and news articles
Consumer’s desire to make a difference in the world. Informative advertisements that appeals to the humanity and generosity in consumers

14. Questions?