1. Vita Coco The challenge What we did The results Vita Coco Kids
To sample Vita Coco’s Kid’s range to children and their parents during the Easter Holidays.
What we did
Vita Coco situated a display and sampling unit with brand reps in 40 venues. They sampled two flavours; Mango & Pineapple and Apple & Blackcurrant and gave 50p off coupons, with product information, to parents.
The results
The campaign went down really well, children and parents loved trying the samples and we received great feedback.
Environment: Playhouse
Media: Sampling
Campaign: National