1. Pilot training course on multifunctional farmers' educative role
Call: IT02-KA KA2 - Cooperation for Innovation and the Exchange of Good Practices-Strategic Partnerships for adult education
Call: IT02-KA KA2 - Cooperation for Innovation and the Exchange of Good Practices-Strategic Partnerships for adult education
Pilot training course on
multifunctional farmers' educative role
MODULE: EDUCATIONAL FARM
CASE STUDY n° 2
BERTOZZI società agricola s.s.
Santa Maria Nuova, Bertinoro
(Forlì-Cesena) 1

2. MODULE: EDUCATIONAL FARM
CASE STUDY N. 2

3. HISTORY AND FARM DESCRIPTION
The “Società Agricola Bertozzi” was born in the seventies, thanks to the entrepreneurial momentum of Amleto Bertozzi and Guerrino Bertozzi, with his daughter Olga. At the beginning, they have just a few dozen cows but they were able to increase the breeding rapidly, effectively doubling the consistency, up to a quota of over 200 beef cows in the nineties. With the evolution of the sector regulations and the Emilia-Romagna agricultural economy, the company has expanded its production horizons and began to design services for the community 3

4. HISTORY AND FARM DESCRIPTION
Nowadays the company has three members:
Eugenio Bertozzi (Amleto’s son, still operating in the company)
Manuela Getti (Olga Bertozzi’s daughter) with a background of professional experience in the third sector (elderly care / animation in protected structures in the area)
Andrea Bertozzi (Eugenio's son) with a degree in agricultural sciences

5. DATA & FIGURES OVERVIEW
Property extent
110 hectares of agricultural land
Agricultural products
Typical crop plan:
alfalfa
common wheat
durum wheat
barley
minor cereals
vegetables
Food products
The forage and cereals produced on the farm are used to feed our animals: cows, sheep, goats, pigs
We sell to the public and wholesale meat and processed products (hams, salami). 5

6. Name: Società Agricola Bertozzi
HOLDING DATA
Name: Società Agricola Bertozzi
Address: Via S. Croce 2930, Santa Maria Nuova di Bertinoro (FC)
Web fb
Type of enterprise: agricultural company
Legal representative: Manuela Getti
Year of commencement:1970 6

7. PREVIOUS SITUATION OF THE HOLDING7

8. MULTIFUNCTIONAL EXPERIENCE:
DIVERSIFICATION
acquisition of the recognition of "educational farm" by Emilia-Romagna region. This choice allowed the company to welcome in the farm many adults and children eager to rediscover the simplicity of life in the countryside and the genuineness of local products.
2013 – organization of a summer camp for children and teenagers (able to accommodate at least fifty guests every summer), characterized by individual and group projects, focused on the relationship between animals and farm crops.
birth of the butcher shop to direct selling meat and trasformed products, this not only allowed a substantial income support, but also strengthened a further connection with the citizens /consumers. 8

9. MULTIFUNCTIONAL EXPERIENCE:
DIVERSIFICATION
- In latest years, our company has developed its presence on the market of social and cultural services, promoting over time:
- the planning of entertainment activities for the elderly and disabled, collaborating with social cooperatives
- the planning of cultural events and popular activities with taste of farm products
- participation, within business networks, in projects to promote local specialties and eno - gastronomic events of great resonance (such as, for example, the Artusian week).
Today the farm is a catalyst of new professions (sometimes even unpublished), ranging from equestrian educators, to hippotherapy professionals, from activities entertainers to new generation of pedagogists, from technicians of game group to atelierists of "learning by playing" and "learning by doing".
After diversification we realised an increase of the farm income of 15-20%.

10. SITUATION OF THE HOLDING AFTER DIVERSIFICATION
After diversification we realized an increase of the farm income
of 15-20%. 10

11. Legal representative: Manuela Getti Age: 51 years old Education:
PROFILE OF FARMER
Legal representative: Manuela Getti
Age: 51 years old
Education:
Commercial Technical Institute
Diploma of professional qualification of social assistance worker
She has made an important experience, working for 15 years as a social worker, in a home for senior citizens 11

12. FARMER'S RESPONSIBILITIES
AND ACTIVITIES
In her farm Manuela take care of :
- Business management
- Search for public tenders and financing
Designing / promotion / organization of multifunctional services
Educational and social farm services 12

13. KEY PROCESS AND COMPETENCE Competence Description
1/2
Process Description
Competence Description
Knowledge on basic of farm processing procedures and legislations
To be able to respect the procedures for on farm food processing
Formulate proposals and programs concerning the use of the territory and the environmental sustainability.
To be able to apply objectives of sustainability for multifunctional farm (also as opportunity for new service to integrate farmers income).
Know direct selling of specific products requires additional requlations and legislations
To be able to know direct selling of specific products
Farm laboratories for schools and groups
To be able to manage practical laboratories 13

14. Competence Description
KEY PROCESS AND COMPETENCE
2/2
Process Description
Competence Description
Guided visits and didactic teaching on natural and agricultural issues
To be able to manage guided visits and didactic programs of learning for schools and adult groups
Propose action for the improvement
Take a careful analysis of the results in terms of the effectiveness of the services provided.
Trends and progress in the field of multifunctional agriculture (educational farm – social farm)
Identify the potential users who can attract a new possible customer
flow
Public events and guided tastings of company products
To be able to manage
welcome and guest entertainment 14

15. INNOVATIVE ACTIVITIES
Now (spring 2018) the company is working on the launch of an innovative project:
a reception and animation service, aimed at older people over 65 and focused on the theme of rural traditions, inter-generational relationship and transfer of skills. 15

16. STRENGTHS AND WEAKNESSES
OF THE ACTIVITY
STRENGHTS
WEAKNESS
The market of multifunctional services is growing because citizens need recreation and animation spaces, in rural settings, away from the cities
It is very difficult to explain to the bank that today an agricultural entrepreneur is more interested in investing in a facility for the elderly than in 200 more cows to be reared! 16

17. - Sustainability education methods based on animation and play
RECOMMENDED TRAINING
Manuela would like to participate in a training course on the following topics:
- Sustainability education methods based on animation and play
Animation methods and techniques on inter generational educational objectives
Pet therapy 17

18. activities for elderly and children together pet therapy
FARMER’S KEYWORDS
activities for elderly and children together
pet therapy
food education
playing music and dancing
in the farm
promotion of the culture
of the territory 18

19. PHOTOGALLERY 19

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25. PHOTOGALLERY 25

26. PHOTOGALLERY 26

27. PHOTOGALLERY 27

28. PHOTOGALLERY 28