1. The Gatsby Project American Literature Ms. Z. Aleman

2. * This project will require you to choose a character and create a product for said character to SELL/ENDORSE in an infomercial. *Infomercial: a long commercial, usually for television, which advertises a product or service in an informative way. This commercial informs or instructs, especially in an original and entertaining manner(see QVC) All products are subject to approval by teacher. No repetitions between characters or classes. ***You may work in groups of no more than 3*** all members of the same class period

3. As the endorsing character from the novel, you will have a maximum of 5 minutes to present your infomercial during class.

4. Sell It…. 1. Name and show the product 2
Sell It….. 1. Name and show the product 2. State the reason for creation/Inspiration 3. State benefits of the product
4. Demonstrate how the product works
5. Include celebrity endorsement(must be relevant to Gatsby or the 20’s)
6. Provide testimonials

5. Sell It…. 7. Summarize 8. Explain costs/payment plans/delivery info 9
Sell It… Summarize 8. Explain costs/payment plans/delivery info 9. Explain Guarantees 10. Provide teacher with script (verbatim)

6. Teacher Tips: A. Watch infomercials B. Use repetition/catchy pitch C. Use your space/proximity D. Keep time E. Provide samples/ask for volunteers F. Include music G. Use actual characters from novel as ref.

7. RUBRIC Grade 1. Actual Product (& script) Grade 2
RUBRIC Grade 1 Actual Product (& script) Grade 2 Gatsby Character as sales person Grade 3 Demonstration Grade 4 Testimonials Grade 5 Celebrity Endorsement Grade 6 Sales Pitch

8. Sample Infomercials As we watch some of these in class, look for the previously listed characteristics as reference.

9. Pick your character from a hat…..

10. Due Dates: January 8 & 9 2013 NO LATE PROJECTS WILL BE ACCEPTED.