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What is Selling? Vol. 16 Nike Corporation's 2011
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Selling Vol. 16 Chp.1 Selling involves either direct or indirect contact with a customer and providing them with products or services that will provide them with satisfaction. You have to be prompt and understandable to the customers. Know what you are talking about and if they want to try it on, let them.
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Selling Vol. 16 Chp.2 The goals that we are going to have this Christmas is a total profit of million dollars How to get there: BE PROFESSIONAL, BE HELPFUL, and BE KNOWLEDGEABLE. If they’re having trouble finding a product to fir their satisfaction, them find something that will. A successful Business is effective in selling if customer satisfaction and the understanding of business is met
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Selling Vol. 16 Chp. 3 Dress Codes will apply
Business attire is a key in making a first impression and having a successful selling on the floor. Salesmen and women will be equipped in a Nike polo and khakis; managers in a button down and tie
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Selling Vol. 16 Chp.4 Use a feature-benefit chart.
This is a successful way to counter objections and prevent excuses. This allows the customers to see just what it is they are getting when the spend their money
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Selling Vol. 16 Chp. 5 Use the process of Prospecting and Endless-Chain Methods. Prospecting is a potential customer; if you see someone who buys a lot of sports apparel and seems interested, send gift cards, and advertisement for a product. Endless-Chain Method is asking a customer if they know anyone who is interested in the products and following through with it. They are successful techniques because it is reliable.
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Selling Vol. 16 Chp. 6 When greeting the customer we are going to use the face-to-face encounter. Greet the customer and ask how may you help them; be sure to be reasonable and as helpful as you possibly can. Make sure you don’t bombard them or stalk them. Make them feel comfortable and that they are happy with our sales.
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Questions If this slide was clear and understanding then report to room 16 for a quick briefing and be ready to sell. If questions are in the air then stay and get a better understanding of what we want. Remember, a happy customer equals a happy business.
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Honest Abe- Can’t Beat That
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