1. Marketing Your Principle Difference

2. The Seven Cooperative Principles
Principle One
Voluntary and open membership.
Membership is open to all people who are eligible to join the credit union, without exception.

3. The Seven Cooperative Principles
Principle Two
Democratic member control.
Each member has equal say in the operation of the credit union (one member, one vote).

4. The Seven Cooperative Principles
Principle Three
Member economic participation.
The more members use the credit union, the more both the members and the cooperative benefit.

5. The Seven Cooperative Principles
Principle Four Autonomy and independence. Credit union members elect board members who set policy. Relationships with outside companies are developed with the understanding that members control the cooperative.

6. The Seven Cooperative Principles
Principle Five
Education, training, and information.
Credit unions provide financial education to their members as well as the communities they serve.

7. The Seven Cooperative Principles
Principle Six
Cooperation among cooperatives.
Credit unions work together to improve services to members and build sustainable communities.

8. The Seven Cooperative Principles
Principle Seven
Concern for community.
Since credit unions are locally owned financial institutions, they are committed to investing in the community.

9. Marketing Your Principle Difference