1. Heinz The challenge What we did The results Fruit pouches
Heinz wanted to tap into the demand for healthy snacking with the launch of their new Fruitz range.
What we did
As 93% of playhouse visitors are responsible for the weekly shop, our playhouses provided the perfect environment. We distributed samples, supported by activity sheets and leaflets with a money off coupon, across 30 centres to get the pouches into the hands of young families.
The results
Post campaign feedback showed the pouches were a massive hit for both parents and the children with 80% of respondents said they enjoyed the taste of the product.
“The Heinz product was the perfect fit for our age range of children, they really liked the taste of them, especially the Strawberry one, and parents seemed to think it was a great product.” - Nathan Stonehouse, Indoor Adventure Ltd
Environment: Playhouses
Media: Mixed
Campaign: National