1. Calpol The challenge What we did The results Cold & flu
Calpol wanted to be the number 1 brand for children’s cold and flu products during the winter months.
What we did
To communicate with parents at different touchpoints, table talkers and leaflets, with a coupon for their vapour plug in, were positioned in high dwell time areas, whilst 6-sheets and D6’s raised brand awareness.
The results
The vapour plug in product saw a 90% uplift in sales during February, the month in which the campaign ran.
Environment: Playhouse
Media: Mixed
Campaign: National