1. The Canadian University Business Model
Richard J. Marceau
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2. Universities …
Have governance structures which resemble those of nations
Offer the value proposition of a business
Have multiple stakeholders, with different expectations …
When businesses want to partner, it’s important to understand each other’s business model!

3. Core Business Advocacy Campus Services Advancement Alumni Relations
6 Industry, Government, Society 24
Advocacy 23
Campus Services 22
Advancement 21
Alumni Relations
2 Funding:
Capital, Operating
3 Learning Infrastr., Governance, Admin, Finance 4
Programs,
Learning Strategies, Retention Strategies 5
Highly Qualified Personnel 14
Evolution of Industry and the Economy 1
Student Recruitment 7
Reputation
8 Intellectual Property 20
Service Agreement
Core Business
19 Research Partnership
13 Research Infrastructure 13
Student Financial Assis.
18 Innovation Revenue 15
Evolution of Society 12
Equipment Grants 12
Operating Grants 17
Implementation of Innovation Strat.
11 Grant Requests
9 IP Management
16 Innovation: Sale, License, Spinoff?
10 Scholarly Activity and Production
Richard J. Marceau