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To let more people know SDG
SDG Game To let more people know SDG PRESENTED BY Ashish Clara Poney 2017 预览及使用此模板前先下载英文Segoe Script、中文新蒂小丸子小学版字体,预览效果会更加美观!
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1 What is the solution?
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First Strategy Online Communities Campaigns Digital Marketing
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Second Strategy Physical Product Educational and Challenging
Cheap units/parts Traditional games combine with technologies Physical Product
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2 Assignment and plan
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Mechanism to improve the problem
Attracted→widespread Attracted→realize→responsible→take action User experience Interesting and rich content; Challenging;competition;interaction sense of achievement; educational Who has to do what Investors; funds Our team: design the rules Marketing staff. Governments, Schools; IOs, NGOs; cooperate to implement Potential partners UNOG(Perception Change Project), UNESCO; SDG games; SDG quiz; storytelling risks Time consuming; costly; inadequate popularity Does not work well Supportive ones Environmentalists; charity institutions; NGOs; IOs; social enterprises,schools Opposed ones ……
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Plan for the following 4 weeks
4th week Elaborate rule design seek for collaboration with partners and NGOs 3rd week Interview ; research; user preference Online: create social media pages and bring & engage audience 6th week Prepare for Beijing week Test and continue to revise Campaigns/webinar/Surveys 5th week Pre-test and revise our design Ask for advice from potential users Marketing of sdginprogress.com
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THANK YOU
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