1. How to maximise its potential
The Website
How to maximise its potential

2. Refreshed Site Eyecatching Appealing Easier to navigate
Regions need to promote
Regions need more information – hence more hits
Use the site to generate income for you
Add online magazine links – Essex, North London, Edinburgh, Suffolk, Norfolk, Devon, Dorset, Plymouth, Cornwall, Fife, Aberdeen, Glasgow, Hertfordshire, Leicestershire, Lancashire, Lincolnshire, N Yorkshire

3. Stats Produced each month Added to Docman
Useful when selling site to clients
Helps you understand how site is performing
Cross promote your site pages in your mag

4. Stats How to Understand them:
Unique Visitors – the number of people who visit our site
Impressions – the number of times people view pages on our site
Hits – the number of bits and pieces that make up pages

5. Stats Unique Visitors 2008 October = 54904 2009 October = 75816
Impressions
2008 October = 83012
2009 October =
2010 October =

6. National Stats November had 92,922 unique visitors
November had 1,111,106 Page Impressions
Our site has over 3,700 pages
Updated daily

7. Key words used to access Site1
primary times
2500 2
young voices 2010
454 3
school holidays
178 4
primary times magazine
173 5
school holidays england 6
155 7
140 8
primarytimes.ie 97 9
school holidays in england 91 10
school holidays 2010 scotland 83

8. Regional Stats
These stats are useful when you sell to you clients, it shows how well your pages Perform; Regional Stats are available if required.
Here are the Top 5 regions for November 2010 :-
Cardiff
Dublin
Essex
Glasgow 187
Sussex

9. Regional Pages Add Offers Competitions Events Local Information
Articles that missed magazine
Items to be promoted
Adverts
Online Magazine links
Contact Information

10. Housekeeping
Get listings to me asap to ensure site up to date before magazines out
Send in:-
Competitions
Offers
Editorials
Adverts
Ad hoc listings

11. Random Info Book Reviews – 1309 and growing 400 Unique Holiday Reviews
DVDs reviews – over 50 on site
Cinema – updated weekly/daily, currently 10 films on offer
Theatre – updated with UK tour details, reviews and more

12. Our Site is Dynamic
We have loads of podcasts/webchats; news articles about national events, competitions from agencies/clients such as Matel.
Ticket offers / vouchers – an area that will be growing next year offering money off big UK Tour events and shows.
Get 25 new s each day offering webchats, comps, reviews, article and more - direct from agencies, clients – found us via the web search engines.

13. Advertising On the Site
Leaderboards
MPUs – 3 areas to fill per page
Buttons
Encourage clients by offering add on adverts eg: Midlands / Derbyshire at £50 extra for month
Regional Pages look better with Regional Ads

14. Here’s our 2011 target To have 100k unique visitors each month
To have 1.3m hits each month
To have new items on ALL regional sites
To bring new clients/agencies/visitors to our site