1. Alvarado High School, Mrs. Shea AVPRIN
TV Commercial Project
Alvarado High School, Mrs. Shea
AVPRIN

2. TV Commercials
Audio/Visual presentations that try to convince or entice you to purchase something, believe in something, or do something.
Use actors to tell a short story
Use pictures with voiceovers
Combination of the top two
Few are animated
Commercial series genre more popular today
Some encourage the competitive spirit between opposing companies

3. TV Commercial Examples
Professional Examples
E-Trade Commercial
Nike
Free Credit Report
Sonic Commercial
Geico – Somebody’s Watching Me
Apple Mac Commercial
Microsoft – I’m a PC

4. Project - Topics Pick a Topic for Your Commercial
Merchandise: anything you can buy that’s appropriate for school
Event: convincing someone to go to something; tickets to a concert, sporting event, museum, etc.

5. Project - Parameters Commercial Planning Commercial Production
Get in group of three
Choose a topic
Choose a commercial format
Fill out a planning layout
Write the script
Commercial Production
Film
Pictures
Props
No longer than two min. and at least one min.

6. Commercials - Content Slogan Logistics Why is it the best?
Nike: Just Do It!
Burger King: Have It Your Way
Jingle is optional
Logistics
Cost
Distributors
Why is it the best?
Solid reasons, examples

7. Project – Grading Guidelines
Commercial Script: entertaining, clear, easily understood – 60% of Grade
Video Work: Still (not shaky), focuses on key places, things, objects, etc. – 20% of Grade
Fluidity: Progression of commercial elements are smooth and always point to the main idea of the commercial – 10% of Grade
Commercial Affect: Achieves the goal of convincing people to buy or believe what’s being sold – 10% of Grade

8. Project – Skills Gained
Acquire the skills of persuasion
Combine ideas in a neat package
Use a video camera to capture essential footage
Use music/effects to emphasize and support message