1. Harper Collins The challenge What we did The results
World’s Worst Children – David Walliams
The challenge
Harper Collins wanted to reach families to drive sales of David Walliams’ new book ‘The World’s Worst Children 2’.
What we did
D6 screens were utilised across our shopping mall network with Waterstones stores, using multiple creatives to encourage shoppers to buy a copy.
The results
The book went straight to #1 in the UK children’s book charts.
Environment: Malls
Media: Digital
Campaign: National