1. To What Extent Should Globalization Shape Identity?
Global Challenges
To What Extent Should Globalization Shape Identity?

2. Global Challenges Lesson Objectives:
By end of lesson, understand important concepts:
1. Homogenization
2. Monoculture
3. Marginalization
4. Assimilation
Identify evidence of marginalization in media and entertainment
Identify varying strategies used in conveying messages within political cartoons

3. Challenges to Identity
Homogenization
A trend towards uniformity, as with world popular culture resulting from globalization
The reduction of differences in values, beliefs, attitudes, customs and traditions due to globalization

4. Challenges to Identity
Assimilation
The Absorption of a minority group by a dominant culture.
Global migration has transformed the world’s population
Immigrants and Indigenous people as well are being assimilated to dominant Western Cultures

5. Marginalization
the pushing of a group to the “margins” of society, where they hold little social, political, economic power
treating a group, concept or person as insignificant

6. Stereotype
a widely held but fixed and oversimplified image or idea of a particular type of person or thing

7. Historical Marginalization
Advertising

12. Nasty stereotypes have helped move the merchandise for more than a century, and the history of their use and abuse offers a weird and telling glimpse of race relations in this country. Not surprisingly, the earliest instances were the most egregious. This circa-1900 ad for a rodent-control product called Rough on Rats doesn't just exploit the then-popular urban legend that Chinese people eat rats. It also underscores the intensity of American xenophobia of the day. There were anti-Chinese riots at the time, as well as legislation like the Chinese Exclusion Act, a federal ban on immigration passed in (It was on the books until 1943.) In the ad, "They must go" refers both to the rodents and the Chinese

18. What are criteria for marginalization?
What should we look for?
Let’s Discuss

19. Some Criteria You may have Chosen
Is the symbolism a negative interpretation?
Is the symbolism a cultural minority?
Is the symbolism a stereotype?
Is the symbolism globally recognizable?

20. Is there still evidence of marginalization today?
Can you think of some examples?

21. Are any of these sports logos marginalizing?
When does a stereotype become offensive?

22. Marginalization via Mascot?

23. Professional and College
Logos of Sports Teams
Professional and College

24. Mississippi
State
Rebels

25. Golden State Warriors

26. Boston Celtics

27. Bradley Braves

28. Appalachian State Mountaineers

29. Acadia Axemen

30. Arkansas State Indians

31. Utah Utes

32. Kansas City Chiefs

33. Washington Redskins

34. Chicago Blackhawks

35. Florida Seminoles

36. Atlanta Braves (old)

37. Atlanta Braves (new)

38. Cleveland Indians

39. Edmonton Eskimos

40. University of Northern Colorado (intramural team)
Started as a comment against racist team mascots. Raised money through the sale of merchandise to fund a scholarship at the school for native students.
University of Northern Colorado (intramural team)

41. A First Nations Response

43. Cartoon Activity View the accompanying cartoon, and determine if any of the following techniques are being employed
Satire – use of humor to expose human folly
Sarcasm – the use of mockery or bitterness to create irony
Caricature - exaggeration of a persons’ physical features to make a point
about beliefs, actions, etc.
Contrasting Sizes - significant difference is size of characters, objects
or symbols = used to make a point
Symbols - physical objects, people, etc. that represent abstract ideas
Intended Exaggeration - purposely exaggerating characters or
elements in cartoon to make a point
Hidden Element - symbol, character, or element in cartoon that is not
clearly visible = adds to message or central idea
Captions & Text - titles, dialogue, etc.

44. Use the sheet provided to comment on the cartoon.

45. Cartooning Techniques
Captions & Text - characters have writing on their shirts; caption/dialogue bubble
Caricature – Features of the sports fan are exaggerated
Hidden Element – writing on sleeve of one character and on head band of other is quite small
Symbolism - sports pennant has logo of team; feathers = First Nations
Sarcasm – cartoon mocks sports fans; attire of sports fan does opposite of what he says = irony
Central Idea:
Sports logos denigrate, cast negative light on, minority groups
Message:
Sports logos that denigrate minority groups are demeaning, and further marginalize such groups