1. June 10, 2019 Chris Crutchfield
AgGateway 101
June 10, 2019
Chris Crutchfield

2. Today’s Presentation Purpose
Purpose: To provide an introduction to AgGateway and help you navigate you through the Mid-Year Meeting
Read slide

3. Topics for Today AgGateway – The Organization & Structure
AgGateway’s Vision & Mission
Current AgGateway Initiatives
AGIIS – Ag Industry Identification System
AgGateway Website & Wiki
Conference Agenda
Mobile Application
How to get Involved
Read Slide

4. AgGateway – The Organization
We would like to do a high-level overview of AgGateway – the organization.

5. AgGateway: What it is
A non-profit, collaborative membership association
Our focus is to expand digital agriculture in many facets of modern ag production, including efficient use of manpower, strategic planning, business management, just-in-time inventory, traceability and sustainability (waste reduction, water management, resource allocation).
AgGateway enables digital agriculture as a means to:
improve business processes
help deliver excellent customer service
streamline the supply chain
support greater productivity and sustainable ag practices.
Broad representation across ag segments
AgGateway was formed in 2005.
Read Slide
Non-profit funded by:
Member dues
Subscriptions
Activity fees

6. AgGateway: Who’s involved?
Over 180 member companies
Members include ag retailers, manufacturers of ag inputs (e.g., seed, crop nutrition, crop protection and
specialty chemical), precision ag and
the outputs (e.g.: grain and feed), software and data service
providers.
Business and information technology (IT) professionals from these member companies collaborate on AgGateway activities.
Companies work together to develop and implement common industry standards and tools.
Read Slide

7. 2018-2022 Strategic Plan: Vision and Mission
Current Vision:
AgGateway is the trusted leader in enabling digital agriculture.
AgGateway provides the trusted forum where
resources are developed
global collaboration occurs
members are equipped so they can realize the benefits of digital agriculture
the industry maximizes the power of information to operate profitably, safely, and sustainably.
Current Mission:
To promote and enable the industry’s transition to digital agriculture and expand the use of information to maximize efficiency and productivity.
Our strategic plan is developed by our strategic board. Our current vision and mission listed on this slide in “bold”.
Current Vision: AgGateway is the trusted leader in enabling digital agriculture.
What do we mean by a “trusted leader”? AgGateway provides the trusted forum where:
resources are developed
global collaboration occurs
members are equipped so they can realize the benefits of digital agriculture
the industry maximizes the power of information to operate profitably, safely, and sustainably.
Our Current Mission: To promote and enable the industry’s transition to digital agriculture and expand the use of information to maximize efficiency and productivity. Our previous mission statement was “To promote, enable, and expand eBusiness in agriculture”. Now our focus is more on the transition to digital agriculture which is now reflected in both our vision and mission statements.

8. What do we mean by Digital Agriculture…
Working Definition: Digital Agriculture is the production of food, fiber, and biofuels, and environmental management through processes that are increasingly autonomous and driven by ever more effective models with data input that is more and more timely, relevant, accurate, and complete. The models are designed to maximize profitability, sustainability, and environmental protection in optimal balance.
Because there are several definitions out there for digital agriculture, and you will be hearing this term regularly throughout the week, AgGateway wants to define what we mean by Digital Agriculture. (Read slide)

9. 2018-2022 Strategic Plan: Focus Areas
Leadership in Digital Agriculture
Ensuring the Financial Sustainability of AgGateway
Communicating and Marketing Value of AgGateway
The Strategic Board worked with the staff, the operational management board, councils, and executive committee to create a 5-year strategic plan. The strategic plan focuses on:
Leadership in Digital Agriculture
Ensuring the Financial Sustainability of AgGateway
Communicating and Marketing Value of AgGateway

10. How AgGateway Operates
Marilyn:
(Slide 20) Now we are going to talk about how we operate.

11. Structure of AgGateway
New Structure at-a-Glance
Marilyn:
(Slide 21) Structure of AgGateway: Right now, we are working on a transformation that we are calling AgGateway This structure and vision statement will look different by the year 2020, but what we will be covering for you today is the current structure; we just want you to be aware that it is changing.
At the moment, AgGateway is composed of a Strategic Board of Directors (we refer to them as the “Board of Directors”), an Operational Management Board (or OMB), councils, committees, and various task forces and working groups as required.
The Strategic Board: The Strategic Board is accountable to the full membership and is responsible for the organization’s management and affairs. Some of the responsibilities of the Strategic Board include:
Setting strategic direction for AgGateway.
Approving AgGateway’s annual budget and providing for audits of the corporation’s books.
Establishing and approving the organization’s policies and procedures.
The Operational Board: The Operational Management Board (OMB) is responsible for the ongoing day-to-day management of AgGateway and is also accountable to the AgGateway membership. Some of the Responsibilities of the Operational Board include:
Set annual goals and objectives for AgGateway and ensure alignment with the AgGateway strategic plan.
Enter into contracts and monitor performance against them through AgGateway executive staff.
Officially represent AgGateway in the industry.
We will be talking a bit more about the Councils, Committees and working groups in a few minutes.

12. How is AgGateway organized?
Members
Small number of staff
Councils (by industry segment)
Councils will transform into Working Groups and Communities
Standing committees
Standards and Guidelines, Data Privacy, Communications, etc.
Working Groups
Future working groups will be short-term groups to produce specific deliverables
As stated before, AgGateway is a member-driven organization, so “we” are AgGateway. We operate with a small amount of contracted staff to help and support the members, Councils, Committees, projects, and working groups within AgGateway. Our staff are all part-time consultants. We have 4 staff members that AgGateway contracts for approximately 80% of their time, and the others are between 5-50% of their time as staff members. In addition, AgGateway also contracts with project managers to lead the industry projects, enabling services and with DXC, who provides our Member Services and AGIIS database support. Our councils and committees are led by member volunteers and supported by the AgGateway staff.

13. AgGateway 2020 Members Europe North America Latin America Staff
Community
Community
Community
Members
Community
Community
Architecture
Standards & Guidelines
Board of Directors
Executive Committee
Digital Resource Center
Portfolio Mgmt Center
Staff
ADAPT
AGIIS Directory Oversight
Working Groups
Communications Committee
Membership Advisors
Working Groups
This represents a revised graphic of the AgGateway 2020 proposed organizational structure. We won’t go into too much detail here as we will hear more about AGW 2020 in the General Session. We do want to point out that the structure of AgGateway and how we operate, will be changing next year. Councils as we know them today will be going away. Work will be done primarily in Working Groups and Committees. Also note that Latin America and Europe, which was part of AgGateway Global Network, is merging with AgGateway NA to create a single organization representing these geographical locations.
Europe
Latin America
North America
Steering Committee
Steering Committee
Steering Committee
Staff
Staff
Staff
Working Groups
Working Groups
Conference
Committee
Working Groups

14. Currently 8 Active Ag Councils
Ag Retail Council
Allied Providers Council
Crop Nutrition Council
Crop Protection Council
Grain & Feed Council
Precision Agriculture Council
Seed Council
Specialty Chemical Council
Marilyn:
(Slide 24) AgGateway is organized by industry segment. Here is a listing of our 8 active councils. When your company joined AgGateway, you indicated which industry segment or segments under which your company operates. If you are unsure which segment you joined please come see me. The council sessions are being held this afternoon. If you hare unsure what meetings to attend today, a council meeting is a great place to start.

15. Council Activities Ag Retail Council (ARC)
Current Initiatives
Connectivity Task Force to encourage wider adoption of current seed messages
Design New Case Studies and complete those underway to be used for communications/awareness
Mid-Year Meeting
Discuss connecting more Retailers and Suppliers throughout the industry. We are focused on proliferating the GLN/GTIN usage, getting Manufacturers to adopt barcoding throughout and being the voice of Ag Retail. We will be discussing the transition to the new Ag Gateway 2020 vision of moving to a more Community led organization.
Allied Provider Council (APC)
Improve tracking on the effectiveness of the Allied Providers Products and Services Directory
Focus on the structural changes being proposed by AgGateway2020 and how our council can best transition to the concept of communities in a way that ensures involvement and inclusion of our membership.
AgRetail Council
Current Initiatives
Quick Connect Sessions - These sessions, often held in conjunction with AgGateway meetings, are brief, face-to-face meetings between trading partners that allow ag retailers, distributors, manufacturers and their software vendors to lay out concrete next steps to establish electronic connections. The goal is to streamline transactions – including for crop nutrition, crop protection and seed products – in price sheets, contracts, ordering, delivery, invoicing, sales reporting, and inventory management, to boost efficiency, accuracy and productivity.
Ag Associations Relations – Further promotion of Ag E-Business
MYM - At the Ag Retail Council meeting, we will be discussing connecting more Retailers and Suppliers throughout the industry. We are focused on proliferating the GLN/GTIN usage, getting Manufacturers to adopt barcoding throughout and being the voice of Ag Retail. We will be discussing the transition to the new Ag Gateway 2020 vision of moving to a more Community led organization. .
Allied Providers Council - The Allied Provider council will focus on the structural changes being proposed by AgGateway2020 and how our council can best transition to the concept of communities in a way that ensures involvement and inclusion of our membership.   Please join us if you are interested in participating in this discussion.
Improve tracking on the effectiveness of the Allied Providers Products and Services Directory
MYM
Focus on the structural changes being proposed by AgGateway2020 and how our council can best transition to the concept of communities in a way that ensures involvement and inclusion of our membership

16. Council Activities Crop Nutrition Council (CNC) Crop Protection (CPC)
Current Initiatives
Further promote electronic connections between trading partners
Business Rules Harmonization Project
Mid-Year Meeting
Mapping Messages to X12
Discuss progress and next steps on Business Rules Harmonization Project
Crop Protection (CPC)
GTIN Implementation
Focus on the AgGateway 2020
Crop Nutrition Council - We will discuss our progress on the business rules harmonization project, the 2019 council goals and objectives, and AgGateway 2020 as well as other on going initiatives.
Current Initiatives
Further promote electronic connections between trading partners
MYM
Mapping Messages to X12
Discuss progress on Business Rules Harmonization Project
Crop Protection Council -
Business Rules Harmonization
GTIN Implementation

17. Council Activities Grain & Feed Council (GFC)
Current Initiatives
Traceability and how BlockChain can be utilized
Mid-Year Meeting
Discuss current traceability initiatives
Update goals for 2019
Identity pain points for future project ideas
Precision Ag Council (PAC
PAIL – Water Management
Remote Sensing
Regulatory, Insurance & Government Relations
ADAPT
Reference Data API
Controlled Vocabulary
Discuss progress on ongoing initiatives and the transition to AgGateway 2020
Grain & Feed Council –
Current Initiatives
Traceability and possibilities of Blockchain
MYM
Discuss current traceability initiatives
Update Goals for 2019
Identify pain points for future project ideas
Precision Ag Council
PAIL – Water Management
Remote Sensing
Regulatory, Insurance & Government Relations
ADAPT
Reference Data API
Controlled Vocabulary
Discuss progress on ongoing initiatives and the transition to AgGateway 2020

18. Council Activities Seed Council (SC) Specialty Chemical Council (SCC)
Current Initiatives
Implementation of new seed messages- Transfers, Replants, Returns, Grower Licensing & Zoning
GLN Task Force – Establish guidelines around seed license reporting and GLN synchronization process
Mid-Year Meeting
Discuss current initiatives and transition to AgGateway 2020
Specialty Chemical Council (SCC)
Restart this council – how to implement the flat file reporting
Discuss transition to AgGateway 2020
Seed Council –
Current Initiatives
Implementation of new seed messages from meeting in February, participating in GLN Task Force
MYM
Discuss current initiatives and transition to AgGateway 2020
Specialty Chemical Council -
Discuss transition to AgGateway 2020

19. Other AgGateway Activities
Activities - Want to make you aware of our current activities to see if you or your company might like to get involved:
Mixed Ticket
CPC GTIN discussions
SC GLN Task Force
PAIL
New Seed Messages
Soil Sample Testing
Product Catalog
AGIIS Modernization
USDA open dialogue
Cross Council Business Rules Harmonization
Case studies – from the council members from a few councils
Traceability WG (now including CART Proof of Concept)
Here are some of the current activities – We want to make you aware of these to see if you or your company might like to get involved:
Mixed Ticket
Traceability WG (which now includes CART Proof of Concept)
CPC GTIN discussions
SC GLN Task Force
AGIIS Modernization
Cross Council Business Rules Harmonization is just finishing up their work.
Case studies – from the council members from a few councils
USDA open dialogue
PAIL
New Seed Messages
Soil Sample Testing
Product Catalog
If you see anything on the list that you’re interested in, please send an to and they will get you signed up.

20. 7 Collaborative Committees
ADAPT Committee
Architecture Committee
Communications Committee
Conference Committees
Mid-Year Meeting
Annual Conference
Education Task Force
Directory Oversight Committee (DOC)
Membership Committee
Standards & Guidelines Committee
* AgGlossary
* AIDC - barcoding
AgGateway has 7 collaborative committees, listed here.
Our committees, with the exception of the Directory Oversight, are open for anyone to participate in them. Committees help AgGateway focus on its mission and vision. Committees are staffed and led by volunteers from the councils. They may be formed (via committee charter), consolidated or de-commissioned at the discretion of the Strategic Board. Committee chairpersons and vice-chairpersons are appointed by the Operational Management Board.

21. Committees
Activities and goals that accomplish to aid in the overall promoting, enabling and expanding digital agriculture in the industry
Focused on a specific area that impacts all of the segments 
There is a lot of work that goes on behind the scenes that not everyone sees.
Each council provides at least one liaison for each committee. The council liaisons provide communication to and from the council to the committees. Except for the Directory Oversight Committee, the committees are open for anyone to participate in. Committees help AgGateway focus on its mission and vision. These groups are staffed and led by volunteers from the councils. They may be formed (via committee charter), consolidated, or de-commissioned at the discretion of the Operational Management Board. Committee chairpersons and vice-chairpersons are appointed by the Operational Management Board.
Read slide

22. Website: www.aggateway.org
(Slide 33) Our website, is a great resource, with sections devoted to getting you connected, informing you about the various eConnectivity activities in progress, or getting started. It also carries information on our annual events, which are the Mid-Year Meeting and Annual Conference, as well as a calendar with details on regular council, committee, and other working meetings. The home page carries the latest news and events not to be missed.

23. AgGateway Wiki https://aggateway.atlassian.net/wiki/
Access using above link or use links at bottom of each web page,
Confluence (Wiki) is a product of Atlassian. Used to draft, update and store meeting agendas, minutes and project documentation
Everyone should have a wiki user profile

24. Ag Industry Identification System (AGIIS)
Chris:
(Slide 36) Next, Nikki Marshall from Member Services will talk more about the AGIIS Directory.

25. Ag Industry Identification System (AGIIS)
A database and software that delivers a common set of identifiers and data elements to the Agricultural industry to foster eAgriculture between and among companies
Purpose – To provide unique identifiers for the facilitation of eAgriculture interactions
AGIIS-One of our foundational eConnectivity tools is the Ag Industry Identification System, or AGIIS. AGIIS is a database and software that delivers a common set of identifiers and data elements to the ag industry to foster eAgriculture between and among companies. All AgGateway members have a free search/view only option – they need to contact Member Services for more information on accessing that privilege.
Launched August 2003

26. Establishes Unique Industry Identifiers
Ag Industry Identification System
Products
GTINs (UPC)
Characteristics
Categories
Ownership
Entities
GLNs
Manufacturers
Distributors
End Users
Etc, etc.
Licenses
Unique ID
Linkages
AGIIS
These are the various components of AGIIS.
Products with the common elements, characteristics, ownership, etc.
Entities are the businesses (manufacturers, distributors, retailers, or any other business), growers, locations (such as rail spurs, tank location, etc.).
Licenses are currently used for seed licenses by the manufactures

27. Mobile App Crowd Compass Attendee Hub Agenda Maps Acronyms Attendees
Dining
Sponsors
Real Time Updates
For several years now, AgGateway has used the Attendee Hub for our Mid-Year Meetings and Annual Conferences. This application can be downloaded to your phone from the Apple Store of from Google Play. The App provides an agenda, which is customizable in that it lets you add the sessions you want to attend into a personalized schedule. It also has a meeting room map to help you get to where you are going. Within the App, we’ve provided an Acronym list. If you come across an acronym you don’t know, look it up! Find an acronym we’ve missed, win a PRIZE!. The App also provides functionality to add and maintain contacts that you’ve met throughout the week. It also provides local dining and entertainment options. The App is the best way to be notified when there is a room assignment change or to receive any other important information about the conference.

28. AgGateway Membership
Nikki
(Slide 41: Hand over to Nikki)

29. How to get the most out of your membership?
Be involved!
Engage in eAgriculture!
Be involved!
Engage in eAgriculture
Many of our member companies tell us that they wished they had not sat back to listen for so long when they first joined AgGateway. It put them further behind from what the industry was already doing.
If you’re not sure what you should get involved in, feel free to contact Member Services, or one of us on the staff page. You can find our information in the About Us section on the website.

30. How Can You Get Involved?
Ask for Mentor
Attend Council Meetings
Attend Committee Meetings
Join a Project or Connect with Partners
Help to Create a Project
Be Willing to Take a Leadership Role
Attend F2F Meetings
Mid-Year Meeting (MYM) in June
Annual Conference in November
Here are some ways for you to get involved.
Ask for a Mentor: we have several people who are willing to work with new members and walk along with them for 3-6 months to bring them up to speed on what AgGateway is, and how to get the best value out of your membership. If your company is not new to AgGateway, you can probably find a mentor within your company. Either way, we can help you find someone to work with you!
Attend Council meetings to find out what’s going on in AgGateway and the industry. Get involved in the discussions and working groups that resolve issues, implementation decisions, and pain points. This allows you to influence the projects and topics the council plans to address.
Attend our face-to-face meetings in June & November.
Our meetings can be intimidating for some people, so having a mentor or someone from your company who has been around AgGateway for a while will help to decide what sessions you should attend.
Our face-to-face meetings are great opportunities to network with vendors, customers, and competitors trying to navigate these the Digital Agriculture roadways.
You will meet allied providers who might be able to provide some solutions to your issues; if you’re an allied provider, there are a lot of potential clients who attend.
Join or start a project to connect with your partners.
Consider taking a leadership role. We help and train our leaders, and it is good for your resume and your professional development to be leader in an industry organization.
Nikki: Chris, do we have any questions at this point? Reminder that if you have any questions, you can type them in your chat window so they can be addressed.

31. AgGateway’s Annual Meetings
2019 Mid-Year Meeting (MYM)
June 10-13, 2019
Prairie Meadows, Altoona, IA
2019 Annual Conference:
 November 4-6, 2019
Hotel Monteleone, New Orleans, LA
Find our meeting under “Events” on the website!
Nikki:
(Slide 44) I would now like to remind you of our two face-to-face meetings: In June, we have the Mid-Year Meeting in Altoona, IA, which is more of a working meeting. Our upcoming annual conference will be in November in New Orleans, LA. Registration is currently open for the Mid-Year Meeting, and that link can be found on our website under the Events tab.
(Turn over to Brian)

32. Questions You Want Answered?

33. Thank you! Questions or information about AgGateway
Contact Member Services
Website:
Chris
(Slide 45) Just to check, are there any questions we haven’t addressed? Please click the button to raise your hand and we will open up your microphone.
This webinar covers the very basics of AgGateway and how you can get the more out of your membership. Within this one hour webinar, we can only scratch the surface of what is being accomplished, what is available, or how you can get involved; if you have any questions please contact Member Services, or you may find some of the information on our website at or the wiki Nikki just mentioned.
We hope you will get involved with the Councils and Committees to find out more of what is going on and how it can help you be more effective with your connectivity and eAgriculture.
We want to thank you for taking time out of your busy schedule today for this webinar! There will be a survey as the webinar ends. We would very much like to get your feedback on that survey.
If you have any questions or need and information, please contact our Member Services at the phone or address listed here. This ends this presentation. Have a great day!